This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing, Messaging, and Apps
5 Considerations When Localizing Your Mobile App for the Japanese Market
As the world’s third-largest economy, I could understand why you would be interested in entering the Japanese market. If you’re wondering how your app can successfully enter the Japanese market, then keep on reading to learn more about this! Japan’s Mobile App Market In 2018, Japan’s eCommerce market was worth $163.5 billion USD in sales. From 2012 to 2018 the…
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Email Marketing & Automation
Mailchimp: More Than An Email Service Provider, A Digital Marketing Suite
If you’re looking for an email service provider (ESP), there’s no doubt that you’ve heard of Intuit Mailchimp or have seen their ads… everywhere. Over the years, the platform has evolved to offer a wide range of services to small and medium-sized businesses – including CRM, content management, social media, and e-commerce capabilities. We have several clients on Mailchimp and…
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Marketing & Sales Videos
Amplifinity: Solutions for Brand Advocacy
Amplifinity enables B2B, B2C and Agencies to deploy brand advocacy strategies. Benefits of brand advocacy programs result in improved customer acquisition, the creation of loyal and accessible brand advocates, and ultimately – to drive sales. Their enterprise platform breaks down into the following areas of focus: Customer Touchpoints – AMP integrates with all of our clients’ touchpoints directly to their…
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Content Marketing
Content Length: Attention Spans Versus Engagement
Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention spans have been reduced, I call bollox. What has changed is choice – providing us the opportunity to rapidly skip…
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Artificial Intelligence
Navigating GenAI’s Role in Branding: Why AnswerRocket and Kantar are Partnering to Drive Marketing Technology Forward
In the fast-paced, data-driven world of modern marketing, brands face the relentless challenge of staying ahead of trends, making informed decisions quickly, and translating data into actionable strategies. This daunting task is time-staking yet critical for maintaining a competitive edge. As consumer behavior becomes more complex and market conditions evolve at lightning speed, the traditional data analysis methods and insight…
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Email Marketing & Automation
What is B2B Account-Based Marketing (ABM)?
How does your sales team really feel about your marketing? Whenever B2B marketers are asked that question, the responses are universal. Marketers feel like they’re bending over backward to deliver a large volume of leads, and Sales just plain isn’t feeling the love. The exchange goes something like this. Marketing: We delivered 1,238 Marketing Qualified Leads (MQLs) this quarter, 27%…
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Social Media & Influencer Marketing
Verified Accounts: Are We Trading Security for Exclusivity?
Social media platforms have become central hubs for communication, business, and information sharing. Verified Accounts are now a hallmark of authenticity and trust among these platforms’ features. Initially designed to prevent impersonation and ensure the credibility of high-profile accounts, the verification mark has now become a coveted status symbol that extends your reach and acceptance. As we navigate the complexities…
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Social Media & Influencer Marketing
NapoleonCat: A Social Management Platform To Moderate, Publish, Analyze, and Grow Your Social Media Presence
NapoleonCat is your team’s social media toolkit, integrated with Facebook, Messenger, Instagram, Twitter, LinkedIn, Google Business, and YouTube. The platform is utilized by SMBs, online stores, agencies, and enterprise organizations. Features of NapoleonCat include: Social Inbox – Drive social media engagement for your brand and respond centrally to your prospects and customers. Social Inbox enables you to filter out these…
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Sales Enablement, Automation, and Performance
Three Factors To Accommodate Explosive Business Growth
There’s been a lot written about a company I used to work for that sold for billions of dollars about a decade ago. When I read those articles, the perceptions are often skewed toward the people interviewed and their positions within the company. Now, a decade later, I’d like to share some insights on three factors I believe genuinely stood out that led…
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Customer Data Platforms
The State of E-Commerce Personalization in 2025: Where Brands Are Succeeding, Falling Short, and How AI Is Shaping the Future
We’ve come a long way from the days when Hello %%first_name%% passed for personalization. In today’s e-commerce landscape, consumers expect brands to deliver dynamic, relevant experiences tailored to their needs and behaviors across every touchpoint. Yet while technology — especially AI — has unlocked powerful new capabilities, many organizations are still grappling with how to scale these efforts effectively. This…
