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Mailchimp: More Than An Email Service Provider, A Digital Marketing Suite

If you’re looking for an email service provider (ESP), there’s no doubt that you’ve heard of Intuit Mailchimp or have seen their ads… everywhere. Over the years, the platform has evolved to offer a wide range of services to small and medium-sized businesses – including CRM, content management, social media, and e-commerce capabilities. We have several clients on Mailchimp and have been impressed with its evolution.

There’s no doubt that Mailchimp is one of the leading all-in-one marketing platforms providing email marketing, marketing automation, and other digital marketing tools. Differentiators between Mailchimp and its competition:

  • User Experience (UX) – Ease of use Mailchimp’s user-friendly interface, drag-and-drop builder, and pre-built templates make it easy for businesses of all sizes to create professional-looking emails and landing pages. This ease of use is one of the platform’s key differentiators when compared to competitors.
  • Pricing – Mailchimp offers a free plan with basic features, making it accessible for small businesses and entrepreneurs. As businesses grow and require more advanced features, Mailchimp offers scalable pricing options to suit their needs. This flexibility in pricing sets Mailchimp apart from some of its competitors, which may have higher entry-level costs.
  • Integrations – Mailchimp offers a vast array of integrations with popular third-party tools and platforms, such as WordPress and Zapier. These integrations allow users to streamline their marketing efforts and improve overall efficiency, setting Mailchimp apart from some competitors that may have more limited integration options.
  • Comprehensive marketing suite – Mailchimp’s all-in-one marketing platform combines various tools, including email marketing, automation, customer relationship management (CRM), website and landing page (CMS), and social media management. This comprehensive marketing approach allows businesses to manage multiple aspects of their marketing strategy in one place, making Mailchimp a standout choice when compared to competitors that may specialize in only one or two marketing tools.

Perhaps the biggest differentiator in Mailchimp is its branding and personality, though. From the time the company launched, it took a complex technology and made it less intimidating and more appealing to its users. When I worked at a major competitor, I was honestly in awe of their branding in comparison to our stuffy corporate speak.

Mailchimp Features Include

  1. Email Marketing – Mailchimp’s core offering is its email marketing service, allowing users to create, design, and send professional-looking emails to their subscribers. With an easy-to-use drag-and-drop email builder, pre-built templates, and advanced customization options, businesses can create personalized and targeted email campaigns. The platform also offers A/B testing, scheduling, and analytics to help optimize email performance.
  2. Marketing Automation – Mailchimp provides marketing automation tools that allow businesses to send targeted and timely messages to subscribers based on their behavior, preferences, and interactions. This can include welcome emails, abandoned cart reminders, and personalized product recommendations. Mailchimp’s automation features help businesses save time and create a seamless customer experience.
  3. CRM and Audience Management – Mailchimp’s CRM system helps businesses manage and segment their audience. Users can create custom tags, groups, and segments to better target their marketing efforts. Additionally, the CRM offers in-depth insights into subscriber behavior, allowing businesses to make data-driven decisions to grow and engage their audience.
  4. Landing Pages and Websites – With Mailchimp’s landing page and website builder, businesses can create professional-looking, mobile-optimized web pages to promote their products and services, collect leads, or drive sales. The platform offers a variety of templates and customization options, making it easy to design webpages that align with a brand’s image and messaging.
  5. Social Media Advertising and Management – Mailchimp allows users to create, schedule, and analyze social media posts and advertisements. The platform supports multiple social media networks, including Facebook, Instagram, and Twitter. This feature helps businesses streamline their social media marketing efforts and improve their online presence.
  6. Reporting and Analytics – Mailchimp provides detailed reporting and analytics to help users track the performance of their email campaigns, automation, and other marketing efforts. The platform offers customizable dashboards, real-time analytics, and in-depth insights into subscriber engagement, allowing businesses to optimize their marketing strategies and make data-driven decisions.

Create A Free Mailchimp Account Today!

Mailchimp E-commerce Features

Mailchimp offers a range of features specifically designed to support eCommerce businesses, too. These tools help online retailers grow their customer base, streamline their marketing efforts, and drive sales. Some of the key eCommerce features provided by Mailchimp include:

  1. eCommerce Integrations: Mailchimp seamlessly integrates with popular eCommerce platforms like Shopify, WooCommerce, BigCommerce, and Magento. These integrations allow businesses to sync their customer data, purchase history, and product information, creating a more cohesive marketing experience.
  2. Product Recommendations: Mailchimp’s product recommendation feature uses customer purchase history and browsing behavior to automatically generate personalized product suggestions. By incorporating these recommendations into email campaigns, businesses can increase engagement and drive more sales.
  3. Abandoned Cart Recovery: Mailchimp helps eCommerce businesses recover lost sales by sending targeted emails to customers who have left items in their online shopping cart without completing the purchase. These automated emails can include personalized product recommendations, discounts, or other incentives to encourage customers to complete their transactions.
  4. Order Notifications: Mailchimp enables eCommerce businesses to send automated order confirmation, shipping, and delivery notification emails. This feature helps businesses keep their customers informed and improves the overall shopping experience.
  5. eCommerce Segmentation: Mailchimp’s audience segmentation tools allow businesses to create targeted email campaigns based on customer behavior, purchase history, and other relevant data. This level of personalization can help businesses boost customer engagement and increase conversions.
  6. Purchase-Triggered Automations: Mailchimp’s automation tools can be set up to send targeted emails based on specific customer actions, such as making a purchase or subscribing to a newsletter. These automations can include follow-up emails, upsell recommendations, or loyalty rewards, helping businesses maximize their sales opportunities.
  7. Sales Analytics and Reporting: Mailchimp provides eCommerce-specific reporting and analytics to help businesses track the performance of their marketing efforts. This includes metrics like revenue generated, average order value, conversion rates, and more. These insights can help businesses optimize their marketing strategies and make data-driven decisions to increase sales.

By offering these eCommerce-specific features, Mailchimp enables online retailers to create more targeted, personalized, and effective marketing campaigns that ultimately drive growth and improve the customer experience.

Create A Free Mailchimp Account Today!

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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