This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Why I Advise SaaS Companies Against Building Their Own CMS
A respected colleague called me from a marketing agency asking for some advice as she spoke to a business that was building out its own online platform. The organization was composed of highly talented developers and they were resistant to utilizing a content management system (CMS)… instead driving to implement their own home-grown solution. It’s something that I’ve heard before……
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Mastering Freemium Conversion Means Getting Serious About Product Analytics
Whether you’re talking Rollercoaster Tycoon or Dropbox, freemium offerings continue to be a common way to attract new users to consumer and enterprise software products alike. Once onboarded to the free platform, some users will eventually convert to paid plans, while many more will stay in the free tier, content with whichever features they can access. Research on the topics of freemium conversion and…
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MailPoet: The Ultimate Email Marketing Solution for WordPress (and WooCommerce)
Today, we relaunched our newsletter, and I couldn’t be happier with the results. I used Mailchimp before and was extremely happy with its performance and support. However, I couldn’t justify the expense without a return on investment (ROI). I also only used a fraction of its capabilities but had to continue paying for them all. Years ago, my friend Adam and…
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The History of Sales Technology
We recently posted the Evolution of the Salesperson and now we get a look at how sales technology has enabled advancements in sales methodologies. From Lattice Engines Infographic, The History of Sale Technology: Sales professionals have always had the opportunity to work with different tools, techniques and processes to help them become better, smarter sellers. We thought it would be…
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SpeakPipe: Put Voicemail on your Website
If your business doesn’t have the resources to man the phones and respond to every request that comes through your site, you may want to just install a voicemail application like SpeakPipe on your site. Rather than live chat or contact forms, SpeakPipe allows your visitor to record a message using their one-button recorder! SpeakPipe has several options that range…
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Xara: Create Visually Engaging Marketing Documents in Minutes
There’s not a day that goes by that I’m not working in Illustrator, Photoshop, and InDesign and I’m constantly frustrated by the lack of consistency in each tool’s offerings. I received a note from the team at Xara a week ago to take their online publishing engine for a test drive. And I’m absolutely impressed! Xara Cloud is a new…
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All in One Accessibility: Boost Website Usability with AI-Powered Accessibility Tools
Are you struggling to make your website accessible to a diverse audience with varying disabilities? Many website owners face the challenge of ensuring their sites are user-friendly and compliant with international accessibility standards. Lack of accessibility can lead to poor user experience, legal risks, and potential customer exclusion. All in One Accessibility All in One Accessibility is a comprehensive AI-powered…
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Boost Your Conversions by Combating These 5 Conversion Killers
If there’s one company online that gets to monitor and measure conversion rates across any variable, it’s the folks at Formstack! We’ve been friends, fans, and affiliates of the team for years, and it doesn’t hurt that they’re right here in Indianapolis! This newest data and infographic from Formstack points to 5 issues that may be severely hurting your conversion…
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5 Steps to Creating a Winning Content Marketing Strategy
Content marketing is the fastest growing and most effective way to market your business, but creating a winning strategy can be hard. Most content marketers are struggling with their strategy because they don’t have a clear process for creating it. They’re wasting time on tactics that don’t work instead of focusing on strategies that do. This guide outlines 5 steps you…
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MetroFax: The Cost-Effective Alternative to Traditional Faxing
True story: The first successful marketing campaign I ever executed was a fax campaign! My friend launched a business doing parking lot repair and striping, and fax machines reigned supreme at the time. I purchased my first PC, which had a built-in fax modem. So, I called all the property management companies in the phone book and requested their fax…
