This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Customer Data Platforms
The Myth of the DMP in Marketing
Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. They say we can have a golden record for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem is that it’s just…
-
Content Marketing
Internet Usage Statistics 2021: The Data Never Sleeps 8.0
In an increasingly digitized world, exacerbated by the emergence of COVID-19, these years have introduced a new era in which technology and data play a larger and crucial part in our daily lives. For any marketer or business out there, one thing is certain: the influence of data consumption in our modern digital environment has undoubtedly increased as we are…
-
Customer Data Platforms
Dynamically Generate a Time Select Dropdown with Intervals (Javascript or jQuery)
Dynamically generating HTML elements based on user input or specific conditions is a common requirement in web development. One such scenario is creating time dropdowns that adjust their options based on the current time, desired range, and intervals. This article presents a JavaScript or jQuery solution for creating dynamic time dropdowns within a select form element. Why Dynamic Time Dropdowns?…
-
Martech Zone Apps
App: Trace URL Redirects and View All Your Hops with our Redirect Checker
Redirects play a crucial role on the Internet, ensuring users are directed to the correct destination pages and resources. Redirect tracking or redirect tracing are terms used to describe the process of following and monitoring the path that a URL takes when it undergoes one or more redirects, typically to ensure that the redirects are functioning correctly and to diagnose…
-
Social Media & Influencer Marketing
5 Insights Social Media Data Can Reveal for Your Business
With social media sites such as Twitter and Facebook on the meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business, from marketing to internal Human Resources issues – and with good reason. The sheer volume of social media data makes it incredibly difficult to analyze. However, various…
-
Martech Zone Apps
App: Cost Per Action Calculator
Cost Per Action Calculator Campaign Results Direct Campaign Expenses * $ Expenses specifically for campaign. Total Actions * Number of actions (sale, lead, download, conversions) generated by the campaign. Traditional CPA $ This is the traditional Cost Per Action (Campaign Expenses / Total Actions). Platform Expenses Annual Platform Expenses * $ Annual platform licensing and support. Annual Campaigns Sent *…
-
Marketing Infographics
The Rise And Evolution of Smartwatches: Are They A Marketing Opportunity For Your Brand?
One of my favorite investments in improving my health was my Apple Watch Ultra 2. It has been an amazing device that has helped transform my habits by reminding me to get away from the desk, warning me that I’m in a loud environment, recording my workouts, and alerting me when important notifications are coming through. Months ago, I purchased…
-
Email Marketing & Automation
Email Benchmarks: Average Email Open Rates, Click-Through Rates, and Bounce Rates by Industry (2024)
Email marketing is one of the most effective channels for business communication and customer engagement. Understanding industry benchmarks helps organizations gauge their performance and identify areas for improvement. This comprehensive analysis examines key email metrics across different industries and provides actionable insights for optimization. Table of Contents2024 Average Email BenchmarksOpen RateClick-Through RateBounce RateIndustry BenchmarksTop Performers Strong Performers Strong PerformersEmail Benchmarks…
-
E-commerce and Retail
Prestashop: How to Optimize Your Online Store for Increased SEO and Conversions
PrestaShop is a powerful open-source e-commerce platform that powers approximately 250,000 online stores worldwide. What sets PrestaShop apart is its robust customization capabilities, extensive module marketplace, and commitment to providing merchants complete control over their data, code, and costs as they scale. Search engine optimization (SEO) is not just another marketing channel—it’s a critical lifeline for e-commerce success. With 36%…
-
Marketing Infographics
How To Improve Your Sales Prospecting Effectiveness
Effective prospecting isn’t just about making calls or sending emails—it’s about implementing a strategic, multifaceted approach that yields measurable results. The most successful sales professionals understand prospecting requires a deliberate, systematic approach and continuous measurement and refinement. This comprehensive guide explores proven techniques to elevate your prospecting game and transform potential leads into valuable business relationships. Table of ContentsMastering the…