Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • dns propagation checker 1

    App: DNS Propagation Checker

    DNS propagation is the process by which changes to DNS records are distributed and updated across the Internet. When a domain name’s DNS records are modified, such as updating the IP address associated with a domain’s A record, these changes need time to be reflected universally. DNS propagation can take anywhere from a few minutes to several hours, depending on…

  • Dynamic Time Dropdown (Select) with Intervals using JavaScript or JQuery

    Dynamically Generate a Time Select Dropdown with Intervals (Javascript or jQuery)

    Dynamically generating HTML elements based on user input or specific conditions is a common requirement in web development. One such scenario is creating time dropdowns that adjust their options based on the current time, desired range, and intervals. This article presents a JavaScript or jQuery solution for creating dynamic time dropdowns within a select form element. Why Dynamic Time Dropdowns?…

  • CPA Calculator: How Is Cost Per Action Calculated?

    App: Cost Per Action Calculator

    Cost Per Action Calculator Campaign Results Direct Campaign Expenses * $ Expenses specifically for campaign. Total Actions * Number of actions (sale, lead, download, conversions) generated by the campaign. Traditional CPA $ This is the traditional Cost Per Action (Campaign Expenses / Total Actions). Platform Expenses Annual Platform Expenses * $ Annual platform licensing and support. Annual Campaigns Sent *…

  • Webrooming, Showrooming, and the Amazon Effect

    Modern Shopping and The Amazon Effect: Understanding Webrooming and Showrooming

    Retail has transformed as consumers increasingly blend their digital and physical shopping experiences. Two key behaviors have emerged: webrooming and showrooming. Understanding these patterns is crucial for retailers and e-commerce stores to optimize customer experience and maximize sales potential. Webrooming Webrooming occurs when consumers research products online before making an in-store purchase. They do this to physically examine products, avoid…

  • Benefits of Affiliate Marketing

    The Benefits of Affiliate Marketing

    Affiliate marketing has been a game-changer in online advertising and sales. It operates on a simple yet effective premise: leveraging the networks of individuals or companies (affiliates) to promote products or services in exchange for a commission on sales or leads generated. This infographic outlines several compelling benefits that make affiliate marketing a lucrative strategy for businesses seeking to expand…

  • Myth of the DMP (Data Management Platform)

    The Myth of the DMP in Marketing

    Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. They say we can have a golden record for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem is that it’s just…

  • How to remove a watermark using AI

    Watermark Remover: Utilize AI to Remove Watermarks From Images

    The term watermark originally hails from the traditional paper-making process, where a distinctive design was created by altering the thickness of the paper while it was still wet. These marks were visible when held up to the light, signifying authenticity and origin. This centuries-old technique has found its modern counterpart in the digital world, where a watermark is a graphic…

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