This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Stamped: Automate Collection Of Your Online Store’s Product Reviews and Build A Loyalty Program To Grow Sales
Trust is the single biggest obstacle to overcome when it comes to acquiring a new customer on your e-commerce site. If a new online shopper isn't familiar with your brand, the first thing they do is check the ratings and reviews of the products of interest. Product reviews are vastly underestimated in their ability...
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Semrush: Research, Plan, Write, and Analyze Your Content For Improved Search Engine Visibility
There's not a single client that we work on that we're not continuously working to optimize their content marketing as part of their overall digital marketing strategy. At its core, content provides the breadcrumbs that lead the prospect to do business with you. While engaging content requires a ton of creativity to differentiate itself...
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How Tracking Social Media Performance Can Solidify Your Brand’s Online Presence
The world practically lives online now, with more than 5 billion active users on various social media channels . That’s where businesses also find their consumers, both existing and potential. This obviously gets them flocking to the likes of FaceBook , Instagram , X , et al. ...
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AtEvent Card Scanner: Automate and Enhance Lead Capture at Events
I'm heading to Chicago tomorrow to interview a ton of companies at the Internet Retailer Conference & Exhibition . My standard process on this is to record interviews through the day, write notes, collect business cards, and then head to my hotel room when everyone else is getting together for drinks. Before I forget anything...
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Increase the Chances Your Content Goes Viral with these 5 Tactics
We've shared other infographics on the elements of viral content and I'm always hesitant at pushing viral as a strategy. Viral content can bring brand awareness - we see that often with videos. However, I've never seen anyone hit it out of the park every time. Some try to hard, some...
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Rethink Social Media’s Impact on Traffic and Commerce
We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it's difficult to attribute sales to social media does not mean that it doesn't happen. In fact, the statistics speak to the opposite: 71% of consumers are...
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How Marketers can Ready Themselves Today for the Limitless Capabilities of Big Data Analytics of Tomorrow
The world of marketing is currently at a crossroads. Traditional processes and approaches are currently being challenged by emerging technologies and the looming specter of Web 3.0–which promises to be a sprawling landscape powered by decentralization and limitless metaverse worlds. So how can marketers deliver impactful experiences for their target audience in a changing...
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ShortPixel: Unlock Blazing Fast Websites by Optimizing and Compressing Your Images
A slow website can turn away visitors, frustrate users, and impact your search rankings. Many factors contribute to site speed, but unoptimized images are the biggest culprit. Large image files with slow loading times affect user experience ( UX ) and SEO . Manually resizing and compressing images for every page can be tedious...
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SEO for Small Businesses: A Primer for Maximizing Visibility in a Competitive Market in 2026
Visibility online is crucial to maintaining a small business these days. Search Engine Optimization ( SEO ) is a powerful strategy for increasing visibility so potential customers can find your business. SEO is about improving the ranking of one's website on search engines like Google , which would help potential customers...
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Why Businesses Utilize Facebook Advertising: A Comprehensive Guide
Facebook advertising has become a cornerstone strategy for businesses looking to expand their reach and enhance their sales and marketing efforts. Here's an in-depth look at why companies are gravitating towards Facebook for advertising, the advantages, options, targeting, media types, and disadvantages, along with practical tips to maximize your investment in Facebook advertising. ...