This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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App: Conversion Rate Calculator (With Optimization Slider)
The term Conversion Rate ( CR ) is pivotal for any digital marketer. It represents the percentage of visitors to a page who complete a desired action. This action could be anything from making a purchase, signing up for a newsletter, or downloading a guide. Conversion Rate Calculator ...
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Optimove: Driving Transformative Customer Relationships With AI
Optimove is an industry leader in the realm of customer relationship management ( CRM ), recognized for its AI -led orchestration, comprehensive customer insights, and multi-channel approach. https://youtu.be/n5t0JKdIyok The company is celebrated for its ability to personalize customer journeys at scale and ensure optimal communication...
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How Much Content is Produced Online in 60 Seconds?
The internet has become an integral part of our daily lives in our increasingly connected world. But have you ever wondered how much activity occurs online in a single minute? The sheer volume of digital interactions happening every second is staggering, painting a vivid picture of our hyper-connected society. ...
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Ecamm Live: Must-Have Software for Every Live Streamer
I've shared how I had assembled my home office for live streaming and podcasting. The post had detailed information on the hardware I'd assembled... from a standing desk, mic, mic arm, audio equipment, etc. Soon after, I was speaking to a good friend of mine Jack Klemeyer, a...
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410: When And How To Tell Search Engines Your Content Is Gone
When a search bot crawls your site, your web server responds with a header request code. We've shared quite a bit about the negative impact of search engines finding 404 errors (page not found) and how to utilize redirections effectively to redirect the user (and the search engine) with a 301...
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App: Word Counter, Sentence Counter, and Character Counter (Removing HTML)
If you're reading this article in our email or feed, you will need to click through to the page to use the app. Text or HTML Clean Text ...
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The Evolution and Future of Fintech Marketing
Financial technology ( fintech ) represents a revolutionary shift in how financial services are delivered and marketed to consumers. Unlike traditional industries where social sharing drives adoption, financial services must navigate unique challenges around privacy, security, and deep personal money concerns. Fintech History...
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The Delicate Balance of Corporate Giving: When Charity Marketing Meets Social Impact
Businesses face increasing pressure to extend their influence beyond profit margins and into social impact. While financial success remains crucial, companies are discovering that their societal role encompasses more than quarterly earnings—it involves actively participating in community development and social causes. However, this intersection of commerce and social responsibility presents opportunities and...
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Why Having Less Form Fields Drives Conversions
When it comes to driving conversions, the design and structure of forms on websites play a critical role. Forms are essential for capturing information, but it's widely known that web users have a strong aversion to filling them out. Therefore, optimizing form length and design is paramount in improving user experience and increasing conversion...
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Demandbase: The Ultimate Guide to B2B Marketing Orchestration
B2B buyers have access to a wealth of information and solutions. They expect seamless, personalized experiences tailored to their specific interests and needs. B2B brands must adopt a smarter go-to-market ( GTM ) strategy to meet these expectations. This is where marketing orchestration comes into play. ...