This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Gold Rush for Top Level Domains
If you’ve not heard all the noise about TLDs, you probably aren’t a billion dollar company (that’s sarcasm). Personally, I despise the fact that the Internet Corporation for Assigned Names and Numbers (ICANN) has put these up for sale out of the reach of any average small business. It costs $185,000 to apply and $25,000 per year to maintain a…
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Aw, Heck. I Guess I’ll Start A Marketing Business!
What do you get when you mix a high unemployment rate with a highly educated (some say over-educated) society? Consultants, of course. Lots of them. After all, if you’ve been in corporate marketing for 25 years where you were fortunate enough to have your employer pay for you to become a “master of business administration” just before they stopped paying you altogether… who…
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DivvyHQ: High Volume Content Planning and Workflow
If you’re working at an enterprise company, content planning and execution is central to your overall marketing strategy. The challenge is managing ideas, resources, assignments, and reviewing overall production status. DivvyHQ‘s platform provides all the tools necessary from ideation to execution. The platform was designed for both content and social media publishing. DivvyHQ is a cloud-based, content planning and production…
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Firework: Transform Your Visitor’s Shopping Experiences With Personalized Interactive Video
Online stores face the ongoing challenge of connecting with customers in meaningful ways. Traditional e-commerce platforms often fail to replicate the personalized, engaging experiences consumers crave from in-store shopping. As online competition intensifies, brands and retailers search for innovative solutions to stand out, capture attention, and drive conversions in an increasingly crowded marketplace. Firework Firework is a cutting-edge video commerce…
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How Does Payment Processing Work? Credit Cards, Gateways, Processors, and More
Retail and digital commerce environments continue to evolve, and understanding payment processing technologies is in the best interest of every business. Payment processing impacts businesses in several critical ways. Transaction fees can eat profit margins, particularly for small businesses or those handling high-volume, low-margin sales. Time to settlement—when a transaction is completed and funds are available in the merchant’s account—can…
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Podcast in a Box™ Solves Remote Recording Challenges for Marketing Teams
The Problem: Why Most Marketing Podcasts Fail Podcasts have become a powerful way for brands to build authority and connect with audiences on a deeper level. Marketing teams understand this, which explains why so many companies launch podcasts with enthusiasm and big plans. Yet the marketing podcast graveyard continues to grow. A quick glance at industry research reveals most podcasts…
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Marketing That Feels: A Human Approach to AI in the Age of Automation
In today’s crowded digital world, attention isn’t enough. Brands need connection. And that’s where emotional intelligence meets artificial intelligence. More marketers are starting to realize that clicks and conversions don’t always equal loyalty. In fact, a 2025 study by Bloomreach and eMarketer found that emotional connection—not discounts or price—is what keeps customers coming back. But how do you build something deeper in…
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Video: Social Media Revolution – The Parody
We’ve posted the series of social media revolution videos based off of Erik Qualman’s Socialnomics. They’re insightful and full of staggering statistics on how social media is changing the way we live, work and communicate with one another. This parody is too funny not to share, though. People say that when you touch on the truth… that’s when things get…
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Retailers are Improving Experience and Driving Revenue with Text Messaging
The statistics are overwhelming that consumers pay more and engage further with companies that offer a great user experience with increased communication. Text messaging has evolved into one of the universal communication methods that retailers are deploying to improve customer experience and drive revenue. OpenMarket’s recent Retail Mobile Messaging Report conducted by Internet Retailer, polled 100 e-commerce retail professionals about…
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5 Questions to Ask Your SEO Consultant
A client for whom we’ve developed an annual infographic strategy was in our office this week. Like many businesses, they had gone through the roller coaster of having a underpeforming SEO consultant and now hired a new SEO consulting firm to assist them in fixing the damage. And there was damage. Backlighting on many risky sites was central to the…
