This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Marketing & Sales Videos
Viral Humor: Social Media and Feminine Hygiene Products
A Facebook product page promoting your feminine hygiene products is probably already a challenge. Adding a witty, sarcastic comment on the page that went viral could have been a bit embarrassing. Here’s a censored comment from Richard on the Bodyform Facebook page: Hi, as a man I must ask why you have lied to us for all these years. As…
- Email Marketing & Automation
Unlocking the Full Potential of Your Product With Customer Innovation
Many years ago, I was a product manager over the API of an enterprise marketing platform. I sought feedback from customer service, developers, sales, marketing… and most importantly… our customers. While many people utilized our UI for the tasks that we focused on, I was almost always stunned at how innovative customers incorporated some amazing features. Specific to email, here…
- Content Marketing
DivvyHQ: High Volume Content Planning and Workflow
If you’re working at an enterprise company, content planning and execution is central to your overall marketing strategy. The challenge is managing ideas, resources, assignments, and reviewing overall production status. DivvyHQ‘s platform provides all the tools necessary from ideation to execution. The platform was designed for both content and social media publishing. DivvyHQ is a cloud-based, content planning and production…
- E-commerce and Retail
Octane AI: Launch Quizzes That Drive AI-Driven Personalized Product Recommendations on Shopify
Zero-party (0p) data marketing transforms how e-commerce brands engage with customers. By collecting data directly from consumers, brands can provide personalized experiences and tailor their marketing efforts accordingly. Octane AI, a platform for interactive quizzes and data collection, is leveraging this approach to drive higher engagement and boost conversions for Shopify stores. Understanding Zero-Party Data Marketing Zero-party data marketing involves…
- E-commerce and Retail
Unlock the Power of Quantity Break on Shopify: Drive Revenue Growth
In today’s competitive e-commerce landscape, enhancing customer satisfaction while boosting sales is paramount. One effective strategy gaining traction among Shopify store owners is the Quantity Break feature. This tool allows merchants to offer tiered pricing based on the quantity purchased, encouraging customers to buy in bulk to take advantage of lower prices. For instance, a store might offer a single product for…
- Public Relations
How NOT to Pitch to an Influencer, Blogger, or Journalist
I recently received this email from a public relations (PR) professional asking if I’d cover their client’s latest acquisition on Martech Zone. The entire body of the email (minus the contact signature) read as follows: [Client Name] is expanding its international business and services by acquiring a UK-based multimedia service provider next week, further strengthening its global footprint and reaching…
- Content Marketing
Long-Form Content Marketing
Society and life in general seem to move at light-speed; catch up or miss out is the motto for many businesses. In fact, life in the fast lane has taken on a whole new meaning with the introduction of websites that exist to share short-form content – Vine, Twitter and BuzzFeed are just a couple, popular examples. Because of this,…
- Analytics & Testing
Unlocking Keyword-Level Call Tracking in WordPress: A Rank Math & GA4 Solution
If your business relies on phone calls for sales, understanding which keywords drive phone calls is crucial for optimizing campaigns and maximizing ROI. We have had multiple service organizations that relied on organic searches for acquisition and phone calls for sales. However, neither their internal call system nor their phone bank offered a means to track phone calls back to…
- Customer Data Platforms
The Secret To Martech: It’s Not About The Tech
In Bill Simmons’ Book of Basketball, he writes of the secret of basketball. He talks of meeting former NBA Champion, Isiah Thomas, who explains the the secret of basketball is that it’s not about basketball. Simmons relays the story from Thomas and explains that the key to assembling a winning basketball team has more to do with team chemistry and…
- Customer Data Platforms
3 Keys To Marketing Effectively For B2B Growth
If you’re a B2B marketer you can’t help but notice that the world is a little different these days. Lately, we’ve all been feeling the effects of an uncertain economy – in the broader market and maybe within our own organizations. But even when the economic picture was rosier (or at least more predictable), there was growing pressure to show…
