This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
How to Use Your Zoom H6 as the Audio Interface to a Mevo
Sometimes, the lack of documentation on websites is frustrating and requires much trial and error before you get something working correctly. One of my clients is the largest data center in the Midwest, and they lead the country in certifications. While we push content occasionally, I want to expand their capabilities so they can provide more value to prospects and…
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Marketing Infographics
10 Benefits of Customer Loyalty & Rewards Programs
Customer loyalty is more crucial than ever. Acquiring new customers is significantly more expensive than retaining existing ones. Loyal customers are your brand champions, they spend more, and they stick with you through thick and thin. This translates to sustainable growth, increased profitability, and a stronger bottom line. According to Experian: Customer Loyalty Statistics 34% of the U.S. population can…
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Paid and Organic Search Marketing
The Complete Guide To On-Page Keyword Optimization for SEO for 2024
The landscape of search engine optimization has evolved dramatically over the past decade, particularly in how we approach keyword optimization. Gone are the days when simply placing keywords strategically throughout a page would guarantee top rankings. Today’s search engines are sophisticated enough to understand context, intent, and the relationships between words and concepts. This evolution has transformed keyword placement from…
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Social Media & Influencer Marketing
B2B: How to Create an Effective Social Media Lead Generation Funnel
Social media is a great way to generate traffic and brand awareness but it may be quite challenging in generating B2B leads. Why is social media not as effective at serving as a B2B sales funnel and how to overcome that challenge? Let’s try to figure it out! Social Media Lead Generation Challenges There are two main reasons why social media platforms…
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Public Relations
What Does A Public Relations Strategy Look Like in 2025?
The term public relations (PR) has its origins in the early 20th century. It evolved as a response to the need for organizations, businesses, and individuals to manage and improve their relationships with the public, including customers, stakeholders, and the broader community. The development of PR as a profession and a concept can be attributed to several key figures and…
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Customer Data Platforms
SQL: Full Table Lookup for States and Provinces for the US and Canada
The more work I do in this industry, the more I have to utilize SQL almost daily to extract the information I need from CRM databases, website CMS platforms, and CDPs. I’d encourage any marketer to learn SQL. SQL isn’t just for pulling the information you need; it’s also for storing it. For one client, I built an online store…
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Martech Zone Apps
App: DNS Propagation Checker
DNS propagation is the process by which changes to DNS records are distributed and updated across the Internet. When a domain name’s DNS records are modified, such as updating the IP address associated with a domain’s A record, these changes need time to be reflected universally. DNS propagation can take anywhere from a few minutes to several hours, depending on…
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Customer Data Platforms
Optimove: Driving Transformative Customer Relationships With AI
Optimove is an industry leader in the realm of customer relationship management (CRM), recognized for its AI-led orchestration, comprehensive customer insights, and multi-channel approach. The company is celebrated for its ability to personalize customer journeys at scale and ensure optimal communication and engagement at all customer touchpoints. Optimove received perfect scores in 12 criteria in Forrester’s Wave for Cross-Channel Campaign…
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Analytics & Testing
How Do You Filter Out Your IP Address From Google Analytics 4?
When it comes to filtering an internal IP address in GA4, this process is important for ensuring the accuracy of your data. By filtering out internal traffic, such as visits from employees or onsite testing, you can get a clearer picture of genuine user engagement. This is done by defining specific IP addresses or ranges as internal and excluding their…
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Content Marketing
Best Practices for Implementing a Favicon For Your Website
When they were originally introduced, the favicon designated an image to be displayed when users saved a URL shortcut on their desktop. Today, your website favicon may be displayed in browser tabs, email clients, social media shares, and search results. A favicon is now a necessary branding element of every website but are often overlooked… they shouldn’t be. Favicons are…