This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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From Channels to Chapters: Building a Brand Story That Drives Long-Term Success
In a marketplace where countless brands are fighting for attention, storytelling has become a cornerstone for building authentic engagement and customer loyalty. But why? First, storytelling allows brands to differentiate themselves. In a sea of similar products and services, a well-crafted story becomes the hook that makes a brand memorable. A narrative that reflects a brand’s history, values, mission, and…
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How I Raised a Hullabaloo! aka Cheated…
My closest friends know how much I don’t like popularity contests. They seem to pop up all over the Internet, they waste a lot of time, and they aren’t too productive. C’mon – Ashton Kutcher has one of the biggest followings on Twitter. The only thing I remember him doing (besides Demi Moore) is “Dude, Where’s my Car?”. PS: The…
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The Danger isn’t Attention, It’s Context
We had a fantastic interview with Mark Schaefer on our podcast about his post, How the physics of social media is killing your marketing strategy. Mark provides evidence that every company must be working on providing spectacular content, higher volumes of valuable content and delivering that content where the audience is. Some folks call this snackable content and some nuggets.…
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Intuit TurboTax Makes the IRS Look Good
Strike One… today was tax day. I wasn’t really looking forward to doing my taxes, but I want to get them completed with plenty of time left. Having a part-time business (that currently loses money) makes keeping records absolutely necessary and I hate records. So I basically have a file cabinet that I shove notes, receipts, and mileage logs into.…
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Top 5 Tips for Survey Greatness
There is a simple truth presented by the Internet era: Soliciting feedback and gaining insight into your customer base and target market is easy. This can be a wonderful fact or a fear-inducing one, depending on who you are and what you’re looking for feedback about, but if you’re in the market to connect with your base to get their…
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The Inbound Marketing Process
Impact Branding & Design has put together this beautiful infographic, The Inbound Marketing Process that sums up the inbound marketing process in 6 steps. Inbound marketing is a complex process – with many dependencies between channels, so it’s not easy to get a process simplified graphically like this. Inbound Marketing can be a very confusing and monumental process. Our goal…
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My Blogging Cards Have Arrived!
Once I get done speaking at conferences, I’m often asked for a business card by quite a few of the folks. Business card? For a blogger? With 3 conferences coming up in the next few months, I decided to take the plunge and actually get some business cards made! I’m not sure how much business I may have lost after…
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Why I Work for Free and Wil Wheaton May Be Incorrect
This post isn’t a debate, and I’m not trying to start an argument with Wil Wheaton and his post, you can’t pay your rent with the unique platform and reach our site provides. Wil Wheaton is an established brand with a significant following. He’s worked hard to develop his audience and community – hence the outcry and agreement with his…
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Credible: The Speech Coach App To Help You Stop Saying “Um… Like… You Know…”
The less public speaking and podcasting I do, the more I find filler words entering each conversation that I’m having. Being a public speaker makes you highly aware of this terrible habit in others, and it’s downright embarrassing as I find myself doing it. When speaking in public or engaging in professional conversations, using filler words like um, like, and…
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Back to the Sizzle: How E-Commerce Marketers Can Use Creative To Maximize Returns
Apple’s privacy updates have fundamentally changed how e-commerce marketers do their jobs. In the months since the update was released, only a small percentage of iOS users have opted into ad tracking. According to the latest June update, some 26% of global app users allowed apps to track them on Apple devices. This figure was much lower in the US…
