This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Three Apps You Need to Run Your E-commerce Business Efficiently
There are so many e-commerce retailers out there – and you’re one of them. You are in it for the long haul. As such, you need to be able to compete with the best of the hundreds of thousands of online stores currently on the Internet today. But how do you do that? You need to make sure your website…
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Could a Snap Be The Next Step In Your Buyer’s Journey?
In many ways, this all depends on who your customer is and what their journey is. Everyone knows about Snapchat at this point, right? Anyone still in the dark on this one? If so, here’s all you need to know… It’s one of the most popular social networks among 16 – 25 year olds, it’s worth a rumored $5 Billion,…
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Gleam: Marketing Apps Designed To Grow Your Business
A friend of mine said that he believes marketing is a job where you make people who don’t want to buy something buy it. Ouch… I respectfully disagreed. I believe that marketing is the art and science of pushing and pulling consumers and businesses through the purchase cycle. Sometimes marketing requires amazing content, sometimes it’s an unbelievable offer… and sometimes…
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Moz Pro: Making The Most Out of SEO
Search Engine Optimization (SEO) is a complicated and ever-evolving field. Factors such as Google’s changing algorithms, new trends, and, most recently, the pandemic’s impact on how people search for products and services make nailing down one SEO strategy difficult. Businesses have had to increase their web presence significantly to stand out from the competition and the flooded field is a…
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How Tech Conferences Are Changing Together With Founders, Investors and The World
All classic tech conferences begin in a similar fashion. Early in the morning, you arrive at a warehouse building. Colourful banners, lively music, and groups of attendees with badges suggest this isn’t a scene from a crime drama. A cheerful volunteer scans your QR code pass—a small initiation ceremony—and hands you a personalised badge. The doors open, allowing you into…
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The Heartbeat of Community Building: Why Passion, Not Brand, Creates Movements
Community is more than a buzzword—it’s a battleground for relevance, loyalty, and long-term brand health. Yet, many corporations still misread the core ingredient that fuels thriving communities: passion. It’s a critical yet often misunderstood distinction. Passion does not originate in a brand. It’s not baked into a logo or conjured through a clever slogan. Passion lives in people and is…
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How to Set Up GA4 for Multiple Domains in a Single Analytics Property
Google Analytics 4 (GA4) marks a significant departure from Universal Analytics (UA). It is an update and a complete transformation designed for a privacy-focused, cross-platform world. Understanding these fundamental changes is essential, particularly when managing subdomains and separate domains. From Sessions to Events: The Core Transformation Universal Analytics relied on sessions as its primary metric, focusing on website traffic and…
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Add Shortcuts To Firefox To Use Site Search On Your Favorite Sites
If you manage a large website, you probably search it all the time. You may also have a selection of favorite sites where you always search internally for information. You may not realize that Mozilla Firefox has an expanded search engine option that allows you to add shortcodes to search different sites, not just your primary site! Firefox Search Shortcuts…
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Our New Martech Zone Logo Unveiled for 2019
One area that I didn’t invest in branding was this site. While my company had a great logo that I love, and we work with all of our clients on their branding, I wasn’t available to work on the Martech Zone brand. The old M symbol was a slightly modified illustration I purchased hastily after switching the domain. It was…
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What is Good SEO? Here’s a Case Study
Over the last few years, I’ve been quite vocal about how so many consultants and agencies in the organic search industry refuse to change. It’s unfortunate as they continue to leave a trail of clients that have invested a lot but actually destroyed their ability to acquire organic authority, ranking, and traffic. Good SEO: A Case Study The following is…
