This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Our New Martech Zone Logo Unveiled for 2019
One area that I didn’t invest in branding was this site. While my company had a great logo that I love, and we work with all of our clients on their branding, I wasn’t available to work on the Martech Zone brand. The old M symbol was a slightly modified illustration I purchased hastily after switching the domain. It was…
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What is Good SEO? Here’s a Case Study
Over the last few years, I’ve been quite vocal about how so many consultants and agencies in the organic search industry refuse to change. It’s unfortunate as they continue to leave a trail of clients that have invested a lot but actually destroyed their ability to acquire organic authority, ranking, and traffic. Good SEO: A Case Study The following is…
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Adobe is Infusing AI Into Every Aspect of Marketing Creativity, Production, and Personalization #AdobeSummit
We are in the golden age of design, and enterprises all across the globe are investing in people and technology to elevate the look and feel of their communications. AI is accelerating and expanding the creative aperture for everyone, opening the content floodgates, tapping into imagination, and massively increasing the number of creative assets being designed, edited, and delivered. Shantanu…
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Instantly: Close More B2B Deals With AI-Powered Sales Outreach Campaigns
Expanding your B2B business often depends on reaching the right prospects at the right time. Cold email remains one of the most effective methods to start conversations, but many companies struggle with low deliverability, poor personalization, and limited scalability. Without the right tools, your emails risk landing in spam folders or being ignored entirely. Instantly Instantly is built to solve…
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It’s Science: Audio Quality Dramatically Impacts Video Engagement. How To Improve Yours!
This may seem counterintuitive, but a great video with poor audio quality will drive down engagement more than a poor video with great audio quality. Audio quality plays a crucial role in the effectiveness of video content. Despite the visual nature of videos, audio is an integral component that significantly impacts viewer engagement and satisfaction. This can’t be understated. Poor…
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Social Commerce Best Practices
This holiday season some doubt was spread as to the impact of social media on e-commerce sales. Since the holiday season is dominated by discounting, I tend to disagree that social’s impact is diminished. 8thBridge has developed this infographic that reviews e-commerce platforms and how social impacts the purchasing process. 8thBridge are makers of the Graphite, a social commerce platform…
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What’s So Special About Social Media?
Last week, I mentioned that one of the reasons social media was failing many marketers was because we haven’t identified the magic algorithm. I still don’t think there is a magic algorithm… but after this week, I can point to one of the special traits of social media. It’s vulnerability. The next section is sort of personal… so if you…
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The Hidden World of Data Brokers: What Marketers Need to Know
Consumer privacy concerns have reached unprecedented levels as the shadows of data misuse and breaches loom large. From unauthorized data sharing to aggressive targeted advertising, consumers are increasingly wary of how their personal information is collected, traded, and exploited. This heightened awareness has sparked a privacy-first movement, with consumers actively deploying data removal tools to scrub their digital footprints from…
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Sales and Marketing: The Original Game of Thrones
This is a great infographic from the Pardot team on organizations where sales and marketing struggle to align themselves. As a marketing consultant, we’ve struggled with sales-driven organizations as well. One key issue is that sales-driven organizations often apply the same expectations they have for their sales team to the marketing team. We get hired by sales-driven organizations because they…
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Small Business Data Backup & Recovery: What You Need to Do Now
Data is essential for small businesses. With over ten years of experience in mobile app development, I cannot stress the importance of a strong plan for backing up and recovering data. This is especially important for small businesses, which often struggle to recover from data loss without major disruptions. In this article, I’ll walk you through the necessary steps to…
