This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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mention: Media Monitoring and Management Made Simple
Todd Wheatland, head of thought leadership at Kelly Services, recently wrote about mention on a post from Social Media Examiner, 14 Social Media Tools used by Marketing Pros. mention is a comprehensive social monitoring and media monitoring platform. mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing…
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Why We Rebranded to Martech Zone and Changed Our Domain
The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to depend on pitching the news to reveal their culture, news, or advancements. They could broadcast those out via their corporate blog and build a community…
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Internxt: Secure, Encrypted File Storage to Protect Your Business Data
In a world where data breaches are becoming alarmingly common, businesses must prioritize the privacy and security of their digital assets. With the average cost of a data breach soaring to $4.88 million in 2024, companies cannot afford to take risks with sensitive information. Ensuring that your storage solution is secure, encrypted, and privacy-focused is no longer optional—it’s critical for…
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The 13 Most Popular B2B Content Marketing Tactics
This was an interesting infographic that I wanted to share from Wolfgang Jaegel. Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be. In order of popularity, the list is…
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Curata: Curate Relevant Content for your Business.
Curata is content curation software, assisting you to easily find, organize and share relevant content for your business. Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread…
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9 Steps for Planning Your Next Social Advertising Campaign
On this last week’s podcast, we shared some great information, tips and tricks on social advertising. Recently, Facebook released some incredible statistics on its social advertising revenue. Overall revenue is up and ads themselves are 122% more costly. Facebook is absolutely embraced as an advertising platform and we’ve seen both incredible results and others that left us scratching our head.…
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16 Steps to Compelling Content Creation
Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO. I like the advice here because it goes beyond the actual media and points to other elements that make consuming the content easier as well. The 16 Steps to Compelling Content Creation: Think like a journalist. Get…
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Why Inbound Marketers Use Infographics
We’ve shared many infographics on Martech and developed many of our own infographics for the blog, its sponsors and for our other clients. This infographic from Performancing touches on why inbound marketing companies utilize infographic… including that they are versatile, linkworthy, and controllable. That’s not all, though. As we develop infographics we’re not just looking to build linkbait. We find…
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Nurturing Conversions through the Social Media Sales Funnel
This amazing infographic sponsored by TollFreeForwarding walks the average business or marketer through the 6 keys to achieve to drive sales via social media: Awareness, Interest, Conversion, Sale, Loyalty and Advocacy. Sales funnels have been used through the marketing world because they provide a way to simplify and visualize the path of a customer from first to final action. Traditionally…
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Brevo: All-in-One Email Marketing Software for Every Business
Businesses of all sizes face the challenge of building lasting customer relationships while delivering impactful marketing campaigns. These challenges are often compounded by the need for efficient tools that don’t require steep learning curves or extensive budgets. Enter Brevo (formerly Sendinblue) —an all-in-one marketing platform designed to simplify, enhance, and accelerate your email and multichannel marketing efforts. Brevo Brevo is…
