This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Tips to Avoid Brand Resentment with your Email Strategy
We recently published an infographic on survey burnout where customers are becoming resistent to constantly getting bombarded with surveys. On the heels of this is a great analysis provided by Emailvision on how bombarding customers can actually result in brand resentment. The YouGov and Emailvision research asked consumers...
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The Slingshot Strategy: Why Startups Must Spend to Grow
Investors understand that early-stage funding isn’t about immediate profitability ; it’s about momentum. They expect burn rates. They measure success in traction, not margin. The smartest investors see each funding round as part of a slingshot effect: you pull back hard by investing heavily in product, talent, and market expansion before you shoot...
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4 Ways You Can Use User-Generated Content to Foster Brand Loyalty
A customer-centric approach is the ultimate key to marketing success. And to stand out from the competition, businesses must implement methods encouraging client brand loyalty. When done right, it builds lasting customer relationships. Moreover, buyers believe that a specific brand fits their requirements and resonates with their values. User-generated content ( UGC ) is...
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WordPress Disaster Recovery: A Step-by-Step Guide to Troubleshooting and Restoring Your Site
Running WordPress as a content management system ( CMS ) brings enormous power and flexibility. Millions of businesses, bloggers, and publishers choose it because you can customize nearly every aspect with themes, plugins, and integrations. But that power comes with complexity. WordPress is not a single piece of software—it’s an ecosystem...
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Is Social Impacting Search Rank?
This is another one of those great arguments of causation versus correlation. Does getting social mentions directly impact your search engine ranking? Or is social a great barometer of activity on the web that generates other factors that influence ranking. Google and Facebook aren't really friends at this point - with Microsoft having access to...
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SMS API: The Impact of Text Messaging Engagement on Customer Experience
An SMS API is a powerful tool that helps businesses integrate text messaging services into their applications. What are the benefits? The option to send and receive messages directly through application programming interfaces opens up a range of convenient communications with customers—and not only convenient but also effective...
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WordPress: Why the JSON API User Endpoint is a Risk and How to Secure Your Site
WordPress has long prioritized extensibility and openness, which is why it introduced the REST API (also referred to as the JSON API). This feature makes it easier for developers to build applications that interact with WordPress content in a standardized way, whether to fetch posts, update settings, or...
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Best Platforms to Build AI Agents
The artificial intelligence landscape has evolved dramatically, with AI agents becoming essential tools for businesses seeking automation, efficiency, and intelligent decision-making. As organizations increasingly recognize the transformative potential of agentic AI, the demand for robust development platforms has surged. This comprehensive guide examines the top five platforms for building AI agents, each offering unique approaches...
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Planning Content That Converts: The Content Matrix and RACE Framework
Dr. Dave Chaffey deserves a great deal of credit for bringing structure and clarity to content marketing at a time when most teams were creating content without a clear plan. Through his work at Smart Insights, he did something rare: he aligned the customer journey with human motivation and then mapped those motivations to the...
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Resources versus Resourcefulness
I happened across a video of Tony Robbins at TED that was pretty inspiring. One of his lines really rang true with me personally: Resources versus Resourcefulness One of the most fulfilling jobs I ever had was being an Integration Consultant for ExactTarget . At the time, ExactTarget had a...