This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead
Welcome to what marketing technologists are calling The Customer Experience Era. By 2016, 89% of companies expect to compete on the basis of customer experience, vs 36% four years ago. Source: Gartner As consumer behavior and technologies continue to evolve, your content marketing strategies need to align with the customer journey. Successful content is now being driven by experiences —…
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DesignCrowd: Crowdsource Graphic Designs from 485,000+ Professionals
We love the full-time design teams that we have working on websites, infographics, and other publications. Having a design team at your ready helps with your output quality and consistency. That said, there are one-off projects that pop up everyone once in a while that we just need to get out there and get done. Perhaps it’s a business card,…
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VideoPeel: Request, Capture, and Share Your Customer Video Testimonials Easily
A critical stage in every buyer’s journey is researching the business, the product, or the services offered to validate the business. Trust may be even more critical than other factors like price and refund policies when a business or consumer is deciding whether or not to make a purchase, so customer testimonials are critical in helping ease the buyer through…
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AI Is Changing How Marketers Train Their Teams—Here’s What They Need To Know
As AI impacts marketing, it’s also redefining what human expertise needs to look like in this landscape. Brand marketers now have a unique responsibility: balancing AI-driven efficiency with the irreplaceable qualities that only people can bring. This shift is no longer a distant concern; a recent report by MIT suggests that while AI systems can improve productivity, their potential risks…
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Avoiding the Featuritis Trap: How to Prioritize Features and Reduce Creep for Happy Users
In their insightful blog post Features vs. Benefits from the Creating Passionate Users blog, software designer and author Kathy Sierra astutely breaks down the perils of “featuritis” – the tendency of products to accumulate more and more features to the detriment of user experience. Sierra’s post, which she graciously allowed me to draw from for this article, lays out some…
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SEO Checklist: Your Step-by-Step, Accurate, and Up-To-Date Checklist for Ranking Success
Navigating the complexities of SEO can be overwhelming, especially when juggling multiple tasks, updates, and performance metrics. Whether you’re an entrepreneur building your first website or a seasoned marketer managing several, staying organized and focused on best practices is key to reaching the top of search results. Someone recently asked me if I’d published a checklist for SEO on Martech…
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What Will the Internet Look Like in the Next Century?
To think that my children are growing up in an age where the Internet was always here is quite amazing. The fact that we’ve moved from simple dial-up to having dozens of devices in our homes that are connected, recording, and helping us navigate daily is incredible. Thinking 100 years from now is well-beyond my vision. With the explosion of…
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Google Launches Google Tag Manager
If you’ve ever worked on a client site and had to add conversion code from Adwords into a template but only when that template was displayed with certain criteria, you know the headaches of tagging pages! Tags are tiny bits of website code that can help provide useful insights, but they can also cause challenges. Too many tags can make…
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Ecommerce Personalization Solutions Require These 4 Strategies
When marketers discuss e-commerce personalization, they typically talk about one or two features but miss all the opportunities to create a unique and individualized shopping experience for their visitor. Online retailers who have implemented all 4 features – like Disney, Uniqlo, Converse and O’Neill – are seeing the incredible results: 70% increase in e-commerce visitor engagement 300% increase in revenue…
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Inkscape: A Powerful Open Source Vector Graphics Editor
Designers, freelancers, and creatives face a common dilemma—accessing professional-grade vector design tools without the high price tag. For many, Adobe Illustrator has long been the industry standard. But for those seeking a free, open, and cross-platform solution that doesn’t compromise on capabilities, there’s one clear choice: Inkscape. Inkscape Inkscape is a free and open-source vector graphics editor built to empower…
