This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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AI in Marketing: Examples and Impact
Artificial Intelligence (AI) has transformed numerous industries, with marketing being one of the most significantly impacted. The integration of AI in marketing examples demonstrates how businesses can leverage machine learning and automation to analyze consumer behavior, optimize campaigns, and create highly personalized experiences. From predictive analytics to chatbots and automated content generation, AI-driven solutions streamline marketing efforts, making them more efficient and…
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Anatomy of Going Viral
Having seen ten times as many viral strategies die than survive, I’m not sure I’m a huge believer that there’s some sort of viral winning algorithm. True that some agencies are much better than others… but I don’t believe that anyone can promise a viral strategy… unless they put up some BIG money and prizes to support it. That said,…
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Recruit’em: Find Business Connections on Google
If you’re looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name, or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal search engine (especially the paid version) and there are also sites like Data.com to find connections. More often than not, I…
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Understanding WordPress Custom Post Types (CPTs): Creating a Glossary with Custom Taxonomies and Theme Templates
WordPress is more than a blogging platform—it’s a flexible content management system that can be extended far beyond posts and pages. One of the most powerful features enabling this flexibility is Custom Post Types (CPTs). These allow developers and content managers to structure content for specific use cases like portfolios, events, product directories, podcasts, or glossaries—each with their own admin…
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Productivity Secrets: Technology Isn’t Always Technical
I’ve got to admit, the four letters T-E-C-H give me the shivers. The term “technology” is practically a scare word. Whenever we hear it, we’re supposed to be either afraid, impressed or excited. Rarely do we focus on the purpose of technology: getting complexities out of the way so we can get more done and have more fun. Just Information…
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Brax: Create, Optimize, And Scale Your Native Advertising From A Single Dashboard
Much of the complexity of working with Native Advertising networks is the difficulty of working across ad networks and their tools to measure, compare, create, optimize, and scale your native advertising. Brax: Manage Native Ads All In One Place Brax is a native advertising platform for bulk management, unified reporting, and rule-based goal optimization across sources. Brax streamlines content syndication…
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Google’s Keyword Apocalypse
On the 18th, Google said it was going to start hiding the keywords utilized by people logged into google accounts (Gmail, YouTube, Google+, etc.). Interestingly, in the name of privacy, Google is only going to do this with its organic search results. In my opinion, that’s B.S. and this seems like quite an evil move in my book. As much…
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Can I get my money back, Wikipedia?
I’m not a huge contributor to Wikipedia. However, in the past I have donated some money to the foundation and contributed content to their site. I love Wikipedia… I use it all of the time and I reference it often on my blog. Wikipedia assisted me as well – generating some hits for my site AND Wikipedia improved my overall…
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ClickMagick: Stop Wasting Ad Spend, Accurately Measure Ad Clicks, and Start Optimizing Smarter
When ad spend is mounting, conversion discrepancies pile up, and you’re struggling to sew together data from scattered sources, frustration sets in fast. You need every click, every action, every funnel step crystal‑clear, without blind spots or guesswork. ClickMagick Enter ClickMagick: a precision first-party tracking and attribution platform built for performance-driven marketers. In just one sentence, ClickMagick delivers a single…
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VerbalizeIt: App, Text, Audio and Video Translation
VerbalizeIt’s translation platform routes your uploaded content to a curated community for translation, review and return within 24-48 hours. Only the top 10% of eligible applicants are invited to join the translation community and a feedback loop from VerbalizeIt community leadership, customers and continuous testing is used to ensure they reward the highest quality translators, train high potential translators, and…
