This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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7 Vital Email Marketing Tips For Engaging and Converting Millennials
With over 72.1 million millennials in the United States alone, they’re the largest living generation. And they’re willing to invest in brands that care about building lasting relationships and spend money on the brands they love. In 2020 in the United States, the spending power of millennials was sitting at approximately $2.5 trillion per annum. Who Are Millennials? Millennials are…
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The Role of Patents in Marketing: Protection, Perception, and Strategic Impact
Patents have long been considered essential for protecting innovation, creating market differentiation, and building a foundation for growth. For startups, they can serve as both a shield against competitors and a signal of credibility to investors and partners. However, how patents have been used in the tech industry, including controversial cases like Microsoft’s claim of 235 patent violations against Linux…
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Semrush: Find The Best Keywords in 2025 with the Keyword Magic Tool
Understanding your audience’s search behavior is the secret to a successful digital strategy. Whether you’re an SEO pro, a content marketer, or a PPC advertiser, finding the right keywords can determine your campaigns’ reach, engagement, and ROI. However, uncovering those keywords can feel like searching for a needle in a haystack—unless you have the right tool. Semrush Keyword Magic Tool Semrush’s…
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Speaking Your Audience’s Language
It’s only fitting that I write a post about communication sitting in a conference room in France. Last night we had dinner scheduled for 8 PM with a company at Le Procope, the oldest restaurant in Paris (est 1686). We were excited – this restaurant had patrons like Danton, Voltaire, John Paul Jones, Benjamin Franklin, and Thomas Jefferson. We’ve been…
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Microsoft Research: Marketing and Sales Will Collaborate with AI, Not Compete Against It
There’s a lot of anxiety around this report across the Internet… but I’m far more optimistic having been through several disruptions in my career. I’m not trying to downplay how impactful this may be, but I want to bring some positive points to the conversation. People are using Copilot to provide services for the execution of knowledge work activities, and…
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Common Theme Development Mistakes with WordPress
The demand for WordPress development continues to grow and almost all of our clients now have either a WordPress site or an embedded WordPress blog. It’s a solid move – not loved by everyone but there are so many themes, plugins, and a vast amount of developers that it makes sense. The ability to modify your web presence without scrapping…
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Track Multiple Authors with Google Analytics
On a multiple author site, each author can post in a multitude of categories, it’s nearly impossible to identify each author’s contributions to the overall strategy of the site. I was doing some testing with this recently and identified a nice simple way of measuring traffic by each author. Google Analytics has the ability to track additional virtual pages. This…
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Get Ready for Facebook Mobile
Facebook is making a quiet push to gain access to your mobile phone number. In recent weeks they have made two noticeable changes that suggest preparations to dominate the mobile marketing space. First they have started warning users who have not provided a mobile phone number that their Facebook security is low, and the first step to increasing their security…
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The Three Rules of Marketing and Sales Communication: The Foundation of Everything We Do
Marketing and sales aren’t about gimmicks, guesswork, or gut feelings. They’re about solving problems, demonstrating value, and communicating effectively. Every campaign, every sales call, every pricing decision—everything we do—must follow three fundamental rules. 3 Rules Of Marketing And SalesRule #1: Understand THEIR Problem You’re SolvingRule #2: Measure the Value of Fixing THEIR ProblemRule #3: Speak THEIR Language When businesses ignore…
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How to Migrate from Intercom to Zendesk: A Step-by-Step Guide
Migrating your help desk platform from Intercom to Zendesk can seem daunting, but with proper planning and execution, it can be a smooth transition. Zendesk offers robust features that enhance customer service management, and moving to this platform can improve your team’s productivity and response times. This guide outlines a step-by-step approach to help you move from Intercom to Zendesk,…
