This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Great Brands Evolve Over Time
I love the Mac ads. Most people do, because they?re funny, without being offensive. They don’t bore us with product details, but in 30 seconds or less, resonate with their audience, because they get ?right to the pain?. As you watch them, it is easy to assume that Mac and Apple in general have always had great advertising. But a quick look…
-
Evocalize: Collaborative Marketing Technology for Local and National-to-Local Marketers
When it comes to digital marketing, local marketers have historically struggled to keep up. Even those who do experiment with social media, search, and digital advertising often fail to attain the same success that national marketers achieve. That’s because local marketers typically lack crucial ingredients — such as marketing expertise, data, time, or resources — for maximizing a positive return on…
-
ParagraphAI: Your AI Writing Assistant Across Every Device
The demand for clear, confident communication spans across devices, platforms, and purposes. From writing professional emails and academic essays to crafting quick replies and social media posts, many users struggle to find the right tone or phrasing. ParagraphAI was built to solve that problem — wherever you write. ParagraphAI ParagraphAI is an AI-powered writing assistant that integrates directly into your…
-
Using Digital Asset Management to Streamline Social Promotion
We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking – and truly impossible without the use of workflow and automation. What businesses don’t realize is that the curation and workflow tools to simplify the ability…
-
The Cost of Poor Web Performance
It’s always hard to listen to someone selling their products or services tell you that you have to buy their product or service in order to make more money. With the Internet, it’s simply true, though. Fast sites, good tools, great design and a little bit of consulting can truly make or break a company online. The Cost of Poor…
-
A List of MarTech Companies Shuttered, Acquired, or Rebranded (Updated 2025)
This article is a work in progress, evolving as we track the ever-changing MarTech landscape. I realize there are hundreds of shuttered platforms, so I will try to update the list every month. I think it’s important to understand what’s happened to some of the companies we’ve grown to appreciate and how they may have been shut down, absorbed into…
-
Xavier AI: Instantly Generate Consulting-Quality Marketing Presentations and Sales Decks
Growing a business demands strategic clarity, speed, and compelling communication. However, building pitch decks, campaign strategies, and executive presentations still consumes hours, especially for startups and small businesses without access to a whole marketing team. The opportunity cost is enormous. What if you could generate an entire consulting-style marketing presentation, tailored to your needs, in less than a minute? Xavier…
-
Twitter and Video, Like Peanut Butter and Jelly
Of course television is an established traditional medium, but when we add second screen behavior it seems to me that some social mediums are better than others. Between Facebook and Twitter, I see many more conversations happening within Facebook than on Twitter. But on Twitter, I see a lot more posts that may or may not illicit feedback. If I’m…
-
Mashape Connects Developers and APIs
For the longest time, my goto for finding APIs was Programmable Web – but that may have changed after perusing Mashape. Mashape isn’t simple a searchable directory of APIs, it actually integrates the API directly into their repository. This enables you to sign up, find and test an API without any difficulty at all. Here’s their list of benefits and…
-
Using Social Networks for CRM
According to Dr. Ivan Misner, the father of BNI, The best CRM application is the one you will use. This is a great way of saying that all the fancy CRM programs and features in the world will not make a difference if your software is too complex or no fun to use. For that reason, I know many people…
