This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Three Keys to Making Your Content Work Harder
Many marketers focus on one medium, tool, or channel they feel confident using and overlook the full potential of the assets they already have. True content leverage happens when your message travels further than the original format. It’s not about producing more; it’s about extracting more value from what you’ve already created. By strategically repurposing...
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How to Treat Your Public Speakers
This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE , a premiere business marketing event founded by Korena Keys, a...
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How Tech Conferences Are Changing Together With Founders, Investors and The World
All classic tech conferences begin in a similar fashion. Early in the morning, you arrive at a warehouse building. Colourful banners, lively music, and groups of attendees with badges suggest this isn’t a scene from a crime drama. A cheerful volunteer scans your QR code pass—a small initiation ceremony—and hands you a...
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Redefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs
Integrating Generative AI ( GenAI ) into customer-facing roles is revolutionizing the landscape of customer service. From online chatbots and interactive voice response ( IVR ) systems to fast-food drive-thrus, Gen AI-enabled systems are enhancing how businesses interact with their customers. A notable example is Yum! Brands , the parent company...
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Feedvisor: Win The Amazon Buy Box with AI-Powered Optimization
Winning on Amazon isn’t just about listing your products—it’s about mastering the algorithm, the competition, and the Buy Box . With millions of sellers and ever-evolving pricing dynamics, success on the world’s largest marketplace now depends on precision, speed, and intelligent automation. That’s where Feedvisor comes in. Feedvisor...
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JobCopilot: Get 10X More Interviews With AI-Powered Job Applications
Across marketing, PR , social media, and sales, thousands of professionals are facing a sobering reality: fewer openings, more competition, and an overwhelming number of application platforms to manage. The rise of AI and automation has played a dramatic role in shrinking marketing teams. Combined with tightening budgets, it’s no wonder...
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Is Your Marketing Illegal?
Attorney David Castor, an attorney firm specializing in startups and SaaS businesses , emailed me over the weekend with the news that the FTC has settled with its first victim of new disclosure laws. As part of the proposed settlement (PDF), PR firm Reverb Communications and owner Tracie Snitker must...
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A Successful B2B Content Marketing Strategy Requires Authority
Marketers are often struggling just to keep up with the needs of their content and email marketing programs. More often than not, our clients' strategies are built around their internal processes. News, product releases, service updates or even just weekly schedules dictate the content that’s published. The problem, of course, is that your business’ marketing plan...
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Combining Tactics to Increase Your Email Engagement
Email has lent itself to marketing since the platform’s inception. Where “electronic mail” once mirrored postal mail in form and function, the platform’s versatility means that each message should be personal, adaptable and engaging to a variety of audiences. This year, marketers need to stop considering email technologies and tactics as standalone tools, but rather as...
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Great Marketing? Look Beyond Marketing
A huge part of marketing is having infinite content to support your people, product, or service. In the business world, things change daily - we get new business, develop new products, offer new services, and get new customers. Each event provides excellent fodder for new content! The only way to run...