This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Engagement is a Two-Way Street: Using Conversational Customer Experiences to Build Customer-Brand Relationships
The relationship between brands and their audiences has long been a one-way street – brands, using catchy billboards, quirky TV commercials, or even the antiquated newspaper ads, talked at us, not to us. Tech advancements have made it possible for these relationships to become more interactive, thanks to the rise of social media, new consumer devices, and, of course, continued…
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Facebook Failures
Last week we shared Facebook’s Security infographic that showed the security measures and statistics that Facebook has developed and documented. It’s not all unicorns and rainbows, though! Facebook has had its share of embarrassments and reversals over the years. There’s no doubt Facebook gets a pass on many of their failures given the fact that they’ve achieved what no other…
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How to Buy a Domain That’s Already Registered
You’ve been there… scratching down the new billion dollar idea on a cocktail napkin, then going home and finding out the domain is already taken. The other half continues to collect domain names waiting to make the billion dollars. Most of us are somewhere in between… domain owners who aren’t using their domains will typically sell them. And the entrepreneurs…
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Find Influencers with Little Bird
Jay Baer told us on our recent podcast that he had a system launching soon for identifying influencers online. There’s a few traditional public relations systems that do this, but unfortunately, they just haven’t captured online influence as well as they had with traditional reporters and writers. Little Bird is the way for businesses of all sizes to discover true…
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WordPress Please Filter Incoming Links
The other day I commented on Robert Scoble’s post, The anti-community list. It was a great post on methodologies that tools like Friendfeed use to try to promote following between members. Outside of lists that match your current relationships (e.g. your email contacts), I think these tools blur the incredible power of social networking. Enough of that, though. Yesterday I…
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Digital Transformation in Retail Luxury: An Interview with Manuel Neto at #AdobeSummit
Luxury fashion has long been defined by craftsmanship, exclusivity, and a firm reliance on tradition. But in an era where data drives competitive advantage, even heritage brands must evolve. Capri Holdings (the parent company of Versace, Jimmy Choo, and Michael Kors) is leading that charge by integrating data analytics into its business strategy. I had the opportunity to sit down…
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Top AI Chatbot Development Companies for Marketing Agencies in 2025
The chatbot landscape has come a long way. Early chatbots were rule-based scripts with hard-coded replies, often leading to frustrating, dead-end interactions. To improve service, many organizations adopted hybrid models: simple bots handled routine questions, while more complex issues were escalated to human agents. Combining AI and live support continues to improve both user experience (UX) and cost efficiency. In…
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Elements of a Perfect Facebook Contest App
The first thing most business owners do when they want to increase engagement and Likes on their Facebook Pages is create a contest app. Yet so many people are confused not only by Facebook’s complicated rules, but by how to create an app that actually does what they hope it will. Creating the perfect app is both an art and…
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Google Ads Location Assets: A Powerful Tool for Marketers with a Local or Retail Footprint
I’m not sure there’s a spot on the SERP that isn’t being filled with ads nowadays. It reminds me of the newspaper industry, where news ultimately became the filler between ads. Personally, this is disappointing. Organic search promised to provide good visibility for companies based on their reputation, not their ad budget. But alas… pay-to-play is where everything is evolving,…
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Reframing Marketing Operations: Evolving Roles, Strategic Impact, and the Intersection with Product Management
Traditionally, marketing operations (MOps) has been a department focused on the tactical execution of efforts like campaign management, platform optimization, and lead nurturing. While these remain key parts of the role, it’s evolved beyond this and now encompasses strategic influence. In order for MOps professionals to contribute maximum value to their organizations and extend their career trajectories, they must also…
