This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Zero-Cost Problem: Why SPAM Dominates Social Media (Including X)
For two decades, the economics of spam have remained unchanged. It costs nothing to send a thousand messages, a million mentions, or a billion impressions. On social media, where attention is currency and distribution is automated, this imbalance fuels the persistence of spam. Every fake account, bot-driven reply, and engagement farm thrives on one principle: when access costs zero, exploitation…
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5 Crucial Questions to Answer During Your Go-to-Market Testing Phase
Most business leaders already know that a strong go-to-market (GTM) strategy is essential when launching a new company, service, or product. Approximately 85% of companies say their GTM strategies help them boost revenue and sales. Gartner But how do you know if your go-to-market strategy is actually going to work? One option is to use go-to-market interview questions to make…
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Digital Transformation in Retail Luxury: An Interview with Manuel Neto at #AdobeSummit
Luxury fashion has long been defined by craftsmanship, exclusivity, and a firm reliance on tradition. But in an era where data drives competitive advantage, even heritage brands must evolve. Capri Holdings (the parent company of Versace, Jimmy Choo, and Michael Kors) is leading that charge by integrating data analytics into its business strategy. I had the opportunity to sit down…
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Top AI Chatbot Development Companies for Marketing Agencies in 2025
The chatbot landscape has come a long way. Early chatbots were rule-based scripts with hard-coded replies, often leading to frustrating, dead-end interactions. To improve service, many organizations adopted hybrid models: simple bots handled routine questions, while more complex issues were escalated to human agents. Combining AI and live support continues to improve both user experience (UX) and cost efficiency. In…
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Growth Hacking for Content Marketing
One of the reasons why our agency isn’t a content shop is because the goal of online marketing isn’t to produce content, it’s to grow your business. We do produce content (mostly infographics and whitepapers) for clients, but clicking publish is just one step in a much larger strategy. Understanding who you’re writing to and what kind of content they’re…
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How to Buy a Domain That’s Already Registered
You’ve been there… scratching down the new billion dollar idea on a cocktail napkin, then going home and finding out the domain is already taken. The other half continues to collect domain names waiting to make the billion dollars. Most of us are somewhere in between… domain owners who aren’t using their domains will typically sell them. And the entrepreneurs…
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Elements of a Perfect Facebook Contest App
The first thing most business owners do when they want to increase engagement and Likes on their Facebook Pages is create a contest app. Yet so many people are confused not only by Facebook’s complicated rules, but by how to create an app that actually does what they hope it will. Creating the perfect app is both an art and…
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Google Ads Location Assets: A Powerful Tool for Marketers with a Local or Retail Footprint
I’m not sure there’s a spot on the SERP that isn’t being filled with ads nowadays. It reminds me of the newspaper industry, where news ultimately became the filler between ads. Personally, this is disappointing. Organic search promised to provide good visibility for companies based on their reputation, not their ad budget. But alas… pay-to-play is where everything is evolving,…
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Find Influencers with Little Bird
Jay Baer told us on our recent podcast that he had a system launching soon for identifying influencers online. There’s a few traditional public relations systems that do this, but unfortunately, they just haven’t captured online influence as well as they had with traditional reporters and writers. Little Bird is the way for businesses of all sizes to discover true…
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Reframing Marketing Operations: Evolving Roles, Strategic Impact, and the Intersection with Product Management
Traditionally, marketing operations (MOps) has been a department focused on the tactical execution of efforts like campaign management, platform optimization, and lead nurturing. While these remain key parts of the role, it’s evolved beyond this and now encompasses strategic influence. In order for MOps professionals to contribute maximum value to their organizations and extend their career trajectories, they must also…
