Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • adobe social

    Adobe Social and the Adobe Marketing Cloud

    When Adobe made the Omniture purchase, I was concerned that they would just give up on the analytics front and the products would be lost among their publishing tools. As we work with more and more clients and see the Adobe Digital Marketing Suite truly assemble, I’m starting to change my mond. Test & Target is a great platform and…

  • tablets instore experience infographic

    5 Ways that Tablets are Changing the Retail Experience

    This week I was shopping in the local CVS pharmacy and was pretty intrigued when I noticed a full, multimedia display with video and sound promoting one of the electric razors. The unit fit right on the shelf, didn’t take up much space, and had directional speakers. I suppose it won’t be too long before we see tablet stations at…

  • Saving a Dime to Spend a Dollar

  • Marketing Budgets for SEO and PPC

    Marketing Spending Continues To Shift To Search

    The marketing landscape has significantly transformed over the past decade, shifting from traditional marketing methods to digital channels. Among these digital channels, search marketing, encompassing both organic search (SEO) and pay-per-click (PPC) advertising, has emerged as a central focus for many businesses. The Rise of Search Marketing in the Digital Era Traditionally, marketing budgets were heavily invested in offline channels…

  • analytics statistics

    You’re Not the Only One Struggling with Analytics

    We’ve provided the definition of analytics as well as listed out all of the online marketing analytics you can find to assist you with measuring the impact of your marketing strategies. As you can see by some of the statistics below, though, marketers continue to struggle with their analytics options and results. I believe the core of this is that…

  • Qualsights Product Consumption Intelligence for Behavioral Insights

    Product Consumption Intelligence is the Future of Behavioral Insights

    Capturing the attention of today’s consumers requires knowing exactly what they want. And the creation of the new pink doesn’t happen without getting an audience pulse-check to ensure it’s effective out in the wild. Although how brands measure data has significantly changed in recent history, there has always been one missing piece to the insights puzzle—real-time, post-purchase consumption metrics.  Strolling…

  • Narrative BI: Turning Data into Business Intelligence You Can Actually Use

    Narrative BI: Turning Data into Business Intelligence You Can Actually Use With Agentic Analytics

    Every business is swimming in data but starving for insight. Narrative BI has emerged as a platform tailor-made for growth teams and marketers who need clarity, speed, and actionability, without a background in data science. Positioned as a generative analytics solution, this BI platform stands out by transforming raw data from tools like Google Analytics, Meta Ads, Salesforce, and HubSpot…

  • Yesterday’s CRM Can’t Win Today: How Top Teams Run Revenue

    Yesterday’s CRM Can’t Win Today: How Top Teams Run Revenue

    The average company is hemorrhaging over $2 trillion annually due to revenue leak. BCG The enterprise pipeline is leaking opportunities at every stage. This is primarily due to missed forecasts, poor handoffs, and stalled deals — and it’s happening in plain sight. This isn’t a people problem. It’s a system failure driven by outdated CRMs and siloed processes. Marketing, sales,…

  • SmartReach AI: Close More B2B Deals With Hyper-Personalized Prospecting

    SmartReach AI: Close More B2B Deals With Hyper-Personalized Prospecting

    Finding the right prospects at the right time is one of the toughest challenges for sales teams. You can have a stellar product and a motivated team, but without targeted outreach, too many leads slip through the cracks. Traditional prospecting often involves juggling multiple tools, sifting through unreliable data, and spending hours on manual research, only to yield mediocre results.…

  • Scannero Reverse Phone Lookup

    How Businesses Can Use Reverse Phone Lookup to Enhance Customer Trust

    Customer trust is one of the most critical factors for driving customer journeys. People are becoming more cautious when engaging with businesses due to an increase in fraud, bogus contacts, and personal data misuse. For organizations of all sizes, understanding ways to enhance client trust is crucial. Reverse phone lookup is an effective tool in this case. This technology allows…

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