This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
Serpstat: Unlock SEO and PPC Success with Advanced Site Audits and AI-Powered SEO Tools
Achieving success in search marketing can be overwhelming. From researching competitive keywords to auditing your site and tracking your rankings, the process requires powerful tools and accurate data. As businesses and marketers compete to stand out in search results, finding a comprehensive solution to streamline SEO and PPC tasks and uncover actionable insights is more critical than ever. Serpstat Serpstat…
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Content Marketing
Do Big Follower Numbers Really Count?
If I could add 100 subscribers or 10,000 subscribers online, it may not make a difference to my bottom line. I need to attract the right subscribers to actually get business from them. I’ve even written in the past that marketing is not about the eyeballs, it’s about the intent. Have I changed my mind? No, not when it comes…
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E-commerce and Retail
Getida: Maximize Your Amazon FBA Refunds with Ease
If you’re an Amazon FBA seller, your inventory moves fast—but so do costly discrepancies. Whether it’s lost or damaged goods, miscalculated storage fees, or unfulfilled reimbursements, every dollar counts. Yet, Amazon’s FBA reimbursement policies can be complex, and navigating the claims process is time-consuming. Without proper auditing, you could be leaving money on the table that should be funding your…
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Paid and Organic Search Marketing
How Does Website User Experience Directly Lead To Sales?
A website is more than just an online presence—it’s a crucial part of your sales strategy. Whether you’re running an e-commerce store, a service-based business, or a blog, user experience (UX) is pivotal in determining whether a visitor will purchase, engage with your services, or become a loyal customer. But how exactly does website user experience lead to sales? The…
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Analytics & Testing
Top 7 AI Automation Testing Tools in 2025
Software testing isn’t what it used to be. With the explosion of complex web applications and continuous delivery cycles, traditional testing methods are buckling under pressure. Manual testing struggles to keep pace with fast-changing codebases, and QA teams often face poor test coverage, missed defects, and inconsistent release quality. In 2025, the shift toward intelligent automation is no longer optional…
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Google Adsense for Search: Embed Results in WordPress
While I did quite a bit of template work on WordPress this weekend, I saw a note about embedding your Google Adsense for Search results within your Search Results page. This is pretty simple if you have a static website, but working within WordPress it’s a little more difficult. Thankfully, Google did a nice job (as usual) with writing some…
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Content Marketing
WordPress: Add Featured Image and a Sortable Last Edit Date To WordPress Admin
We’re launching a new WordPress site I designed and developed at my company. Having developed and deployed hundreds of WordPress sites, I always install some essential plugins and make customizations to manage the site more effectively. One example is the admin panel’s page, posts, and custom post type (CPT) lists. I like ensuring each entry has a featured image, and…
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Customer Data Platforms
How Acumatica Manufacturing Edition Helps CEOs Tackle Excessive Production Costs
All companies are organized in hierarchies to handle sales, marketing, and operations effectively. What’s often missed, though, is the overlapping impact of each on the other. Efficiency, accuracy, and customer satisfaction aren’t just critical to operations success—they impact sales and marketing. Yet, many manufacturing businesses still struggle with disconnected systems that create operational bottlenecks, increase costs, and hinder growth. One…
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Marketing Tools
Inbox Zero: Skyrocket Your Email Productivity and Achieve a Clutter-Free Inbox in Minutes Using AI
This influx of emails we receive necessitates significant time for reading and responding, often encroaching upon time that could be allocated to primary job functions. Email overload is a real struggle. You start the day with good intentions, but by noon, your inbox is flooded with unread messages, newsletters, and cold emails you didn’t ask for. Important emails get buried,…
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Content Marketing
5 Copywriting Tips That Will Help Your Small Business Stand Out
Let’s be honest—running a small business is hard. You’re juggling a million things, trying to grow, and somewhere in between, you have to figure out how to get people to actually notice you. That’s where copywriting comes in. Good copy isn’t just about sounding professional or filling up space on your website. It’s about grabbing attention, holding it, and making…
