This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Do Big Follower Numbers Really Count?
If I could add 100 subscribers or 10,000 subscribers online, it may not make a difference to my bottom line. I need to attract the right subscribers to actually get business from them. I’ve even written in the past that marketing is not about the eyeballs, it’s about the intent. Have I changed my mind? No, not when it comes…
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Content Marketing
5 Copywriting Tips That Will Help Your Small Business Stand Out
Let’s be honest—running a small business is hard. You’re juggling a million things, trying to grow, and somewhere in between, you have to figure out how to get people to actually notice you. That’s where copywriting comes in. Good copy isn’t just about sounding professional or filling up space on your website. It’s about grabbing attention, holding it, and making…
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Artificial Intelligence
Optimize Your Business with Live Chat Support in 2025
Live chat support services give your customers instant help on your website. In this article, learn about their benefits, how they work, and best practices to boost customer satisfaction and efficiency. Table of ContentsKey TakeawaysUnderstanding Live Chat Support ServicesLive Chat vs. Other Communication ChannelsKey Benefits of Implementing Live Chat SupportEnhancing Customer Experience with Live ChatBoosting Business Efficiency with Live ChatBest…
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Martech Zone Tools
App: HTML Viewer and Editor for Email Signatures and Web Snippets
When you see an email signature you admire—or a section of a website that’s styled just right—copying the HTML directly can be tricky. Often, pasting it into a text editor strips out formatting, or worse, breaks the structure entirely. HTML Viewer and Editor The Martech Zone HTML Viewer solves that problem. Whether you’re replicating a professional email signature from someone…
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Google Adsense for Search: Embed Results in WordPress
While I did quite a bit of template work on WordPress this weekend, I saw a note about embedding your Google Adsense for Search results within your Search Results page. This is pretty simple if you have a static website, but working within WordPress it’s a little more difficult. Thankfully, Google did a nice job (as usual) with writing some…
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Sales and Marketing Training
Greed, Fear, and Failed Entrepreneurs
The most significant difference I’ve observed in all the companies I work for on success versus failure is the ability of the entrepreneur or business to execute. It frustrates me to watch friends and fellow entrepreneurs not realize their success simply because they don’t execute. Fear and greed are the two things I see that stop entrepreneurs. Here are a…
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E-commerce and Retail
20 E-commerce Strategies to Increase Holiday Sales
The folks at Volusion are projecting a 20% increase in online holiday sales for small to medium- sized online businesses this season! How do you get the most out of this ever-important holiday season without burning your budget? Go into the game with a solid plan and sell, sell, sell. We’re about to enter the most wonderful time of year…
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E-commerce and Retail
OptinMonster: Transform Your WordPress Website into a Lead-Generating Machine
Your website often gives customers the first impression of your brand, but are you making the most of that traffic? Many businesses struggle with converting casual visitors into loyal subscribers or paying customers. You’ve invested time and resources in your WordPress website – now it’s time to make it work harder for you. OptinMonster OptinMonster is the ultimate lead generation…
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Content Marketing
WordPress: Add Featured Image and a Sortable Last Edit Date To WordPress Admin
We’re launching a new WordPress site I designed and developed at my company. Having developed and deployed hundreds of WordPress sites, I always install some essential plugins and make customizations to manage the site more effectively. One example is the admin panel’s page, posts, and custom post type (CPT) lists. I like ensuring each entry has a featured image, and…
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Customer Data Platforms
How Acumatica Manufacturing Edition Helps CEOs Tackle Excessive Production Costs
All companies are organized in hierarchies to handle sales, marketing, and operations effectively. What’s often missed, though, is the overlapping impact of each on the other. Efficiency, accuracy, and customer satisfaction aren’t just critical to operations success—they impact sales and marketing. Yet, many manufacturing businesses still struggle with disconnected systems that create operational bottlenecks, increase costs, and hinder growth. One…
