This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Narrative BI: Turning Data into Business Intelligence You Can Actually Use With Agentic Analytics
Every business is swimming in data but starving for insight. Narrative BI has emerged as a platform tailor-made for growth teams and marketers who need clarity, speed, and actionability, without a background in data science. Positioned as a generative analytics solution, this BI platform stands out by transforming raw data from tools like Google Analytics, Meta Ads, Salesforce, and HubSpot…
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E-commerce and Retail
Schedulicity: SaaS Appointment Integration
If you’ve not heard of Schedulicity, you will.. or you’ll be using it soon! Already up to 15,000 users, Schedulicity provides any business that sets appointments to easily incorporate online, facebook and mobile self-scheduling to their business. The system is very affordable… $19 per month for a single user or $34 per month for multiple users. The company was launched…
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Analytics & Testing
Adobe Social and the Adobe Marketing Cloud
When Adobe made the Omniture purchase, I was concerned that they would just give up on the analytics front and the products would be lost among their publishing tools. As we work with more and more clients and see the Adobe Digital Marketing Suite truly assemble, I’m starting to change my mond. Test & Target is a great platform and…
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Social Media & Influencer Marketing
Am I A De-Influencer? Stepping Away From Social Media Guilt
For many years, I chased the algorithms and pushed to grow my following through social media. It was exhausting, and I started becoming someone online who didn’t translate into my in-person image. I moved from a proponent and fanatic of social media sharing to pulling back on all the platforms. And I’ve even begun counseling colleagues to do the same.…
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Social Media & Influencer Marketing
Heepsy: Discover and Engage with the Top Influencers on Instagram, TikTok, and YouTube
Connecting with the right influencers is crucial for brands aiming to enhance their visibility and engagement. However, identifying authentic influencers who align with your brand values and target audience can be challenging. It often requires sifting through vast amounts of data to find credible partners who can impact your marketing efforts. Heepsy Heepsy is an influencer marketing platform designed to…
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Public Relations
JustReachOut: AI-Powered PR Outreach to Land Press Features and Backlinks
Getting media coverage and high-quality backlinks is essential for growing your brand, but traditional PR outreach can be expensive and time-consuming. Hiring an agency often means paying thousands of dollars while handing over control of your brand’s story to someone else. What if you could take charge of your PR strategy and secure press mentions yourself? JustReachOut is AI-powered PR…
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Analytics & Testing
The Impact of Web Hosting Speed on E-commerce Sales and Conversions
The bandwidth specified within the hosting company’s plan determines the speed at which customers’ web pages load. The slower they load, the higher the bounce rate. When curious visitors don’t stick around, they’re unlikely to convert into paying customers. Websites load in 1.3 seconds on average and a one-second load time delay results in an 11% drop in page views.…
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E-commerce and Retail
The Online Grocery Shopper in 2025: A Demographic Deep Dive
I really wanted online grocery shopping to work for my busy schedule. It seemed perfect. But every order left me disappointed—meat cuts I’d never select, fruit at the wrong ripeness, substitutions I didn’t want. I missed choosing my own food. So despite the convenience, I found myself back in the store for the things that mattered. I still order non-food…
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Artificial Intelligence
AI Hype vs Reality: What Actually Works for Businesses in 2025
78% of global companies currently use AI. 82% of global companies are either using or exploring the use of AI in their organization Exploding Topics AI promises breakthroughs in efficiency, automation, and decision making—but for many businesses, turning that promise into measurable results remains a challenge. Leaders are bombarded with grand claims of AI transforming entire industries, yet often struggle to identify…
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Martech Zone Tools
App: HTML Viewer and Editor for Email Signatures and Web Snippets
When you see an email signature you admire—or a section of a website that’s styled just right—copying the HTML directly can be tricky. Often, pasting it into a text editor strips out formatting, or worse, breaks the structure entirely. HTML Viewer and Editor The Martech Zone HTML Viewer solves that problem. Whether you’re replicating a professional email signature from someone…
