This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
How To Load Multiple Google Analytics 4 Properties With A Single Script
Monitoring a single site with multiple Google Analytics 4 (GA4) accounts can serve various purposes related to sales, marketing, and online technology. Here are some reasons why a company might want to do this: Data Segmentation: Different departments or teams within a company may have specific analytics needs. Using multiple GA4 accounts, they can segment and view relevant data to…
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Advertising Technology
Google AdSense: Master Auto Ads and Exclude Ads from Unwanted Areas
If you’ve ever faced the challenge of balancing ad placement with maintaining a clean, user-friendly website, you’re not alone. Many website owners struggle to determine where ads should go without disrupting their design or frustrating their audience. Google AdSense’s Auto Ads feature takes the guesswork out of this process by automatically placing ads where they are most likely to perform…
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Sales Enablement, Automation, and Performance
Leveraging The Most Relevant Sales Statistics For 2025 Growth
Modern sales strategies are transforming rapidly due to evolving customer expectations, technology, and market dynamics. Whether in B2B or B2C, sales now demand a deep understanding of customer behavior, data-driven decision-making, and innovative tools. Here are key statistics shaping sales in 2024 and actionable insights to utilize them effectively in 2025, focusing on technology’s role in driving sales success. Sales…
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Content Marketing
Issuu: Interactive Flipbooks and Digital Magazines for Immersive Experiences
With Issuu, you can turn flat PDFs into captivating digital flipbooks that offer unique and immersive brand experiences. These flipbooks can include embedded links and videos, creating an engaging format that captures your audience’s attention. Issuu’s solution seamlessly integrates with your current content development workflow, simplifying end-to-end content creation and distribution. Say goodbye to the complexities of managing multiple tools…
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Artificial Intelligence
ElevenLabs: Multilingual AI Voice Cloning, Dubbing, and Natural Text To Speech
The ability to engage audiences in their native language is a powerful tool. ElevenLabs is leading this transformation with its groundbreaking Generative Voice AI technology, offering content creators a unique opportunity to clone their voice. Even more impressive, its ability to clone voices into multiple languages offers content creators a powerful tool to reach a global audience. This technology breaks…
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Advertising Technology
The Complete Guide to Healthcare Marketing: Strategies, Channels, and Innovation in 2025
Healthcare marketing has transformed dramatically in recent years, evolving from traditional advertising approaches to sophisticated, multi-channel strategies. According to Cardinal Digital Marketing, over two-thirds of US consumers report healthcare costs as a financial burden to their families, creating a more discerning consumer base that actively shops for and researches healthcare options. This comprehensive guide explores the intricate landscape of healthcare…
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Content Marketing
What are HTTP Response Codes? Here’s a List With An Explanation of Each
HTTP response codes, also known as HTTP status codes or header response codes, are a set of three-digit numeric codes returned by a web server in response to an HTTP request made by a client (usually a web browser or another application). Table of ContentsWhy HTTP Status Codes Are ImportantHTTP Response Code Classifications1xx HTTP Informational Response Codes2xx HTTP Successful Response…
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Marketing Infographics
Left Brain vs. Right Brain Marketers: Bridging the Creative-Practical Divide
A fascinating duality mirrors the age-old concept of left-brain versus right-brain thinkers. Marketers often align with the left or right-brain approach as our cognitive functions are divided between these two hemispheres. The implications of this choice can significantly influence the strategies they employ, the messages they convey, and, ultimately, the success of their campaigns. Psychologists and personality theorists have long…
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Social Media & Influencer Marketing
Social Giving: Trends And Tips For Growing Your Non-Profit with Social Media in 2025
Social giving refers to contributing to nonprofit, charitable, and religious causes through online platforms, emphasizing the power of social networks. Unlike traditional fundraising, which relies heavily on direct mail, phone calls, or in-person events, social giving leverages social media platforms’ expansive reach and interactive nature to connect donors with causes. This approach transforms giving into a communal, engaging experience that…
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Event Marketing
Elgato Prompter: A Home Office Teleprompter For Making Eye Contact With Your Audience
Eye contact is the invisible thread that connects you to your audience. It creates a sense of personal engagement, whether streaming on Twitch, delivering a webinar, or hosting an online meeting. When you look into the camera, your audience feels like you’re speaking directly to them, increasing retention and emotional connection. Conversely, breaking eye contact—even unintentionally—can make your presentation feel…
