This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
How To Apply Monroe’s Motivated Sequence In Your Sales Content
My son was taking a speech class at IUPUI and shared with me a technique taught for persuasive speeches, Monroe’s motivated sequence. I’m sure it’s one of those lessons I took but eventually forgot since I’ve not been in class for a very, very long time. Alan H. Monroe was an American psychologist, author, and expert in communication strategies. He is…
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Content Marketing
Issuu: Interactive Flipbooks and Digital Magazines for Immersive Experiences
With Issuu, you can turn flat PDFs into captivating digital flipbooks that offer unique and immersive brand experiences. These flipbooks can include embedded links and videos, creating an engaging format that captures your audience’s attention. Issuu’s solution seamlessly integrates with your current content development workflow, simplifying end-to-end content creation and distribution. Say goodbye to the complexities of managing multiple tools…
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Content Marketing
Examples of Exit-Intent Pop-ups That Will Improve Your Conversion Rates
If you run a business, you know that revealing new and more effective ways of improving conversion rates is one of the most important tasks. Maybe you don’t see it that way at first, but exit-intent pop-ups can be the exact solution you are searching for. Why is that so and how you should use them in your advance? You…
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Marketing Infographics
Left Brain vs. Right Brain Marketers: Bridging the Creative-Practical Divide
A fascinating duality mirrors the age-old concept of left-brain versus right-brain thinkers. Marketers often align with the left or right-brain approach as our cognitive functions are divided between these two hemispheres. The implications of this choice can significantly influence the strategies they employ, the messages they convey, and, ultimately, the success of their campaigns. Psychologists and personality theorists have long…
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Social Media & Influencer Marketing
How To Increase Your Brand’s Facebook Visibility
Facebook’s original EdgeRank algorithm is no longer in use. The key components of the original EdgeRank algorithm were: Affinity Score: This determined how closely the user was connected to the content source, like a friend or a page. Edge Weight: Different interactions (comments, likes, shares) were weighted differently. Time Decay: The older the post, the less likely it would appear…
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Martech Zone Apps
App: How To Find Your Company’s Direct Google Review Link
You can find your review link in your Google Business Profile settings, but it’s not immediately obvious. The direct review link is https://search.google.com/local/writereview?placeid= with your Place ID appended. As I was helping a colleague create their direct review link, I decided to build a nice app for Martech Zone to help you find it: Online reviews have become a powerful…
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Sales Enablement, Automation, and Performance
The Evolution of the Salesperson
The evolution of salespeople over the decades has been a fascinating journey, shaped by changing economic landscapes, evolving consumer behaviors, and the relentless march of technology. From the 1800s to the present day, salespeople have adapted their strategies to meet the demands of each era. This article explores this remarkable transformation by delving into the key characteristics, strategies, and consumer…
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Martech Zone Apps
App: WHOIS Lookup
If you’ve ever registered a domain, your domain registrar is required to publish a registration record publicly. A WHOIS lookup is a tool that allows individuals to search for domain name registration information. This tool is essential for reviewing domain ownership specifics, as it provides contact details, domain registration information, and expiry dates. Here is a breakdown of the optional…
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Content Marketing
Dependencies of an Inbound Marketing Strategy
We’ve been consulting clients large and small for several months now and really believe that there are some gaps in most strategies and a whole lot of hype with others. When our clients are struggling, we typically see that there’s a gap in a key dependency on their overall marketing. A successful inbound marketing strategy may not include brand marketing,…
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Analytics & Testing
How To Load Multiple Google Analytics 4 Properties With A Single Script
Monitoring a single site with multiple Google Analytics 4 (GA4) accounts can serve various purposes related to sales, marketing, and online technology. Here are some reasons why a company might want to do this: Data Segmentation: Different departments or teams within a company may have specific analytics needs. Using multiple GA4 accounts, they can segment and view relevant data to…