John Blue's Articles on Martech Zone
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Content Marketing
What is Drupal?
Are you looking at Drupal? Have you heard of Drupal but are not sure what it can do for you? Is the Drupal icon just so cool that you want to be a part of this movement? Drupal is a free and open-source content management platform powering millions of websites and applications. It’s built, used, and supported by an active…
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Content Marketing
Why Use Drupal?
I recently ask What is Drupal? as a way to introduce Drupal. The next question that comes to mind is “Should I use Drupal?” This is a great question. Many times you see a technology and something about it prompts you to think about using it. In the case of Drupal you may have heard that some pretty mainstream websites are…
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Content Marketing
WordPress.com? Here is why I would use it first.
WordPress is one of the major blogging platforms available and comes in two forms, WordPress.com and WordPress.org. First form, WordPress.com, is a commercial service that offers free and paid blogging tools (using WordPress of course) on the web. WordPress.com uses the software as a service model (a.k.a. SaS), maintaining the blogging software tools and taking care of things like security…
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Content Marketing
Do Search Engines Care If You Use Drupal?
How much do Content Management Systems (CMS), like WordPress, Drupal, Joomla!, play a part in search engine optimization (SEO)? Certainly bad site design (not clean urls, bad content, poor use of domain names, etc) in a CMS like Drupal is going to affect SEO (great tools used in a bad way idea). But do content management systems themselves lend to…