This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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From Channels to Chapters: Building a Brand Story That Drives Long-Term Success
In a marketplace where countless brands are fighting for attention, storytelling has become a cornerstone for building authentic engagement and customer loyalty. But why? First, storytelling allows brands to differentiate themselves. In a sea of similar products and services, a well-crafted story becomes the hook that makes a brand memorable. A...
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Is Your Business Between the Customer and What They Want?
I was reading a post on the Top 10 Reasons the Music Industry is failing , recommended by industry friend Steve Gerardi . While I don't disagree with anything the article states, I do believe it can be summed up in a single reason. The music industry blocks the path between fans...
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Digital Transformation: Set Expectations But Deliver Experiences
Within the digital transformation realm, the use cases out in the marketplace for platforms and services are so outlandish that I often find most of my time tempering impressionable clients. If you've never worked at an enterprise software company or service provider, you should understand how the process works. While working...
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Mobilenomics: If You’re Not Mobile, You’re Not Marketing
We feel pretty good that we see technology trends coming and then inform you ahead of time. We've been speaking about the growth of mobile for well over a year now, but were amazed when we just did an optimization audit for a recent client and they had no mobile strategy... none. Their...
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When Marketers Need Both: Address Autocomplete vs. Address Validation
Every form submission quietly influences customer trust, data reliability, and campaign results. Getting addresses right has become a frontline marketing responsibility, not a background technical task reserved for backend teams. Address data touches almost every marketing workflow. It influences targeting, personalization, fulfillment, and reporting across channels. Many teams still treat poor address inputs as an...
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Your Office, Your Address, Your Brand
Last summer I launched my business full-time. It's been a fantastic journey with a few stumbles but many, many wins along the way. As a young business , I'm working hard to accomplish three things: Execute on our engagements by both over-delivering, completing it on time and under budget. This is a huge...
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How You Value Your Agency Will Define Your Project’s Success
This article was originally published in Forbes . One of the considerations that agencies often have to navigate is how their prospective clients value an agency's services. Many clients measure the output productivity (pieces per hour) or the output cost (price per hour) but neither of those takes into consideration...
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Add Custom Backgrounds to WordPress 3
This month's .net magazine arrived with a great section on WordPress 3 features. One of the features is the ability to change your background image on your theme. The code is really simple. In your theme functions.php file, add the following line: add_custom_background(); If your theme doesn't have a theme functions.php file, just...
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How Publishers Can Regain Control with an Ad Server
There’s a subtle collapse underway in digital publishing; we all see it. CPMs feel squeezed, margins are thinner, and the monetization power seems to live in others’ hands. CTV CPMs sold to buyers are anywhere between 10% and 30% cheaper year-over-year midway through 2025, with agencies like Goodway Group reporting 20% cheaper rates across private...
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Scan ID Solutions: Enhancing KYC Compliance for FinTech and Banking Apps
Financial institutions face mounting regulatory pressure to verify customer identities accurately while preventing money laundering and fraud. Know Your Customer regulations require banks and FinTech companies to confirm the identity of every account holder through document verification and ongoing monitoring. Traditional verification processes involving physical document submission and manual review create bottlenecks that delay account...