This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Science: Turn your Plain Jane links into Killer Contextual Content
What do the Washington Post, BBC News, and New York Times have in common? They're enriching the content presentation for links on their websites, using a tool called Apture. Rather than a simple static text link, Apture links trigger a pop-up window on mouse over that can display a wide variety of contextually related content.
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All Email Marketing That Sizzles Is Not Spam
This infographic from Leadpages, a landing page solution, provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder. Chances are that’s where many of yours are, too. Permission-based email continues to lead the pack in incredible click-through and conversion rates. So many businesses are putting…
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Does Your Site Say “Keep Out”?
1.webp” class=”s3-img alignright” border=”0″ alt=”keep-out.jpg” align=”right” />When I work with some SEO professionals, they’re push the highest search volumes or most competitive words. When I work with traditional media, they’re always pushing eye balls and reach. When I work with social media guys, they’re always measuring fans and followers. When I work with designers, they want to design for the…
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Strategies for Effective Tweeting
I love the data in this report from Buddy Media and infographic from Fusework Studios. The data points to the opportunity businesses have to engage with customers when they are available, ask their followers to take action, and keep the message simple. Of course, I always encourage our clients to test and measure, too. Perhaps your competitors aren’t tweeting on…
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5 Keys to B2B Blogging
This week I’m working on a presentation for the Webtrends Engage conference. My topic is quite specific and the time slot is very brief (10 minutes), so it’s challenging me to do one heck of a presentation! I’ve been asked to speak to successful B2B Blogging. I’ve narrowed the keys to Business to Business (B2B) Blogging down to 5 distinct…
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7 Ways to Send an Unsuccessful Mobile Email
ReachMail statistics show that over 40% of emails are opened on mobile devices. I browse emails on my mobile device throughout the day so that I can get to the emails that are most important. Many of the emails that I delete are commercial in nature and unreadable on my iPhone. Rather than trying to zoom or swap to landscape…
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B2B: Videos are Influencing Purchasing Decisions
Video has been touted quite a bit with consumer marketing, but the real opportunity might be with business-to-business (B2B) marketing. In a recent study released by Eccolo Media, multimedia topped the collateral list as the fastest growing mediums that decision-makers and influencers are utilizing to make purchasing decisions. 1.webp” class=”s3-img” border=”0″ alt=”B2B Collateral” /> As we found in every past…
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Marketpath – Simplified Content Management
A few months ago I visited the team at Marketpath and had got a demonstration of their Software as a Service (SaaS) Content Management System (CMS) – which includes both an e-commerce and basic blogging solution. I had heard a lot about the company but it was great to finally get a demo and see what they had achieved. Matt…
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Planting Your Flag: How Declaring Leadership Can Transform Your Brand
A powerful and underutilized marketing strategy available to any brand is simply declaring itself the leader. Whether your company provides products, services, consulting, or content, if no one in your space has stepped up to claim market leadership, doing so can rapidly elevate your profile, attract customers, and put competitors on the defensive. 15 years ago, I tested this notion…
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Infographics and Video: Online Search Behavior Survey
iAcquire conducted a three-part study on how people behave online – producing infographics for search behavior, mobile behavior and social media behavior. The full results can be observed in this infographic video: iAcquire partnered with SurveyMonkey Audience for a study that gives us actionable insight into search patterns. 1.webp” alt=”1-SurveyMonkey-Infographic-Search” width=”640″ height=”1924″ class=”aligncenter size-medium tie-image18884″ /> With mobile devices becoming…
