Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Minify Script for Shopify Liquid CSS Files

    The Easiest Way To Minify Your Shopify CSS That’s Built Using Liquid Variables

    We built out a Shopify Plus site for a client that has a number of settings for their styles in the actual theme file. While that’s really advantageous for easily adjusting styles, it means that you don’t have a static cascading style sheets (CSS) file that you can easily minify (reduce in size). Sometimes this is referred to as CSS…

  • Signage Design, Sign Design Tips

    Signage: How To Design Effective Signs That Drive More Traffic To Your Business

    As marketers, we are often fascinated and driven to the most intelligent or innovative solutions, ignoring obvious solutions that have been proven effective for hundreds of years. Signage is one of those strategies. The above sign is one of my favorites and was in front of my favorite pizzeria in central Indiana. It’s a great, family-owned small business that’s incredibly…

  • Facebook Advertising Campaigns and Objectives

    Facebook Advertising Campaigns And Their Objectives

    IMHO, brands must remember that Facebook (Meta) is not designed to help businesses grow organically—it is a pay-to-play platform that profits from acting as a toll road between brands and their potential customers. Even if your organization has grown an exceptional, engaged community, Meta is open to promoting your followers directly to your competitors… for a price. While organic reach…

  • Beacon Technology and Retail & Venue Proximity Marketing

    How Are Retail Stores And Venues Utilizing Beacons For Proximity Marketing?

    Beacon marketing is a proximity marketing strategy that uses Bluetooth Low Energy (BLE) beacons to send targeted messages and promotions to nearby mobile devices. This is often referred to as micro-location services. The goal of beacon marketing is to provide customers with a personalized and contextualized experience, increase engagement, and drive sales. It’s important to note that beacon technology is…

  • Web Design Process

    Blueprint to Success: Crafting the Ultimate Web Design Process

    Designing a website is a complex process that involves several stages, each critical to ensuring the final product meets the desired objectives. A comprehensive web design process typically encompasses the following phases: Strategy, Planning, Design, Development, Launch, and Maintenance. Below is a detailed look at each stage, along with additional vital insights that might not be immediately apparent. Step 1:…

  • Photoshop Animated GIF for Email Marketing

    How To Make An Animated GIF For Your Next Email Marketing Campaign Using Photoshop

    We built an online dress store for a dress manufacturer that we branded and built from the ground up to bring a direct-to-consumer (D2C) offering to the marketplace. Their leadership is always working with us on collaborative ideas for the next campaign or strategy that we’re executing. As part of their implementation, we deployed Klaviyo for Shopify Plus. Klaviyo is…

  • WordPress Shortcode and Plugin: List Child Pages

    WordPress: How to List Child Pages Using A Shortcode

    We’ve rebuilt the hierarchy of sites for several of our WordPress clients, and one of the things we attempt to do is organize the information efficiently. To achieve this, we often want to create a master page that includes a menu automatically listing the pages below it, a list of child pages, or subpages. Unfortunately, WordPress does not have an…

  • Social Media Marketing Plan and Templates

    Social Media Marketing Plan: Six Steps To Plan Your Strategy and Free Templates

    Creating an impactful social media presence requires a systematic approach incorporating goal-setting, audience understanding, and consistent execution. These six steps—grounded in strategy, planning, execution, and optimization—provide a comprehensive framework for building and maintaining a successful social media marketing plan. This guide expands on the key steps necessary to meet your objectives while delivering actionable insights and tools for each phase.…

  • Tablet Growth

    Tablets Are Making A Triumphant Return, Fueled by Power, Affordability, and New Use Cases for 2025

    After a slump, the global tablet market staged a remarkable comeback last year, driven by advancements in performance, falling costs, and evolving consumer and professional use cases. According to data from Canalys, global tablet shipments surged by 9.2% year over year, totaling 147.6 million units. This resurgence reflects a broader shift in how users view the role of tablets in…

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