This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Spam Laws: A Comparison of US, UK, CA, DE, and AU
As the global economy becomes a reality, treaties are being signed that ensure that each country respects the laws of another and may even be able to take punitive action against companies that violate those laws. One area of focus for any company that's sending emails internationally is understanding the nuances of each country...
-
OpusClip: Harness AI to Transform Long Videos into Social Teaser Videos and Viral Clips
Creators and businesses face the growing challenge of capturing attention on social media. With algorithms favoring short, engaging content, turning lengthy videos into bite-sized, viral-ready clips has become a necessity. However, the manual editing process is time-consuming and labor-intensive, often requiring significant expertise. That’s where OpusClip steps in, revolutionizing video content creation. ...
-
The History of Digital Advertising
Digital advertising has undergone a remarkable transformation since its inception, mirroring the rapid evolution of the internet and digital technology. This journey, beginning in 1969 with the public introduction to the internet, marks a series of innovative milestones that have reshaped how brands interact with their audiences. From the first...
-
Apple Marketing: 10 Lessons You Can Apply When Promoting Your Business
My friends love to give me a hard time for being such an Apple fanboy. I can honestly blame it all on a good friend, Bill Dawson, who bought me my first Apple device - an AppleTV... and then worked with me at a company where we were the first product managers to use...
-
What is a Brand?
If I were to admit one thing after decades in marketing, it was honestly that I vastly underestimated the impact of a brand across marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a...
-
WordPress: How to List Child Pages Using A Shortcode
We've rebuilt the hierarchy of sites for several of our WordPress clients, and one of the things we attempt to do is organize the information efficiently. To achieve this, we often want to create a master page that includes a menu automatically listing the pages below it, a list of child pages...
-
Khoros: Social Media Marketing & Management For Enterprise
Khoros helps large brands orchestrate, govern, publish, and measure social media campaigns that drive business results. https://youtu.be/OVbgzEiO7V0 How Khoros' Social Media Platform Helps Enterprise Team effectiveness - Bring all your teams, channels, and content into one easy-to-adopt platform. Manage...
-
Facebook Ads or Google Ads: Which Is Better For Advertising ROI In 2023
Building a website nowadays has become incredibly easy, all thanks to the emergence of DIY website builders like Wix , Squarespace , or Webflow , along with user-friendly content management systems ( CMS ) like WordPress. With these fantastic tools, virtually anyone can create an online...
-
Cultivating Trust: What Impacts the Credibility of Your Website?
In our digitally driven world, establishing and maintaining website credibility is the cornerstone of your online presence and the foundation upon which you build your brand. So, it's imperative to understand what impacts a site's credibility. B2B buyers are 57% to 70% through their buying research before contacting sales. And 9...
-
Social Media Marketing Plan: Six Steps To Plan Your Strategy and Free Templates
Creating an impactful social media presence requires a systematic approach incorporating goal-setting, audience understanding, and consistent execution. These six steps—grounded in strategy, planning, execution, and optimization—provide a comprehensive framework for building and maintaining a successful social media marketing plan. This guide expands on the key steps necessary to meet your objectives while delivering actionable...
