Tony Patrick's Articles on Martech Zone

Total articles: 1
Tony Patrick

Tony Patrick

Tony Patrick is the director of SEO and analytics for Intero Digital's Content & PR Division, formerly Influence & Co. Intero Digital is a full-service digital marketing agency whose Content & PR Division helps businesses improve their lead generation, SEO, sales enablement, and thought leadership — all powered by content marketing and PR.
  • Content MarketingCultivating Trust: What Impacts the Credibility of Your Website?
    Tony PatrickAug 29, 2023

    Cultivating Trust: What Impacts the Credibility of Your Website?

    In our digitally driven world, establishing and maintaining website credibility is the cornerstone of your online presence and the foundation upon which you build your brand. So, it’s imperative to understand what impacts a site’s credibility. B2B buyers are 57% to 70% through their buying research before contacting sales. And 9 out of 10 buyers emphasize that online content significantly impacts purchasing…

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