This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Micro-Influencers: Why You Shouldn’t Overlook Don’t Overlook The Advantages Of Micro-Influence
Micro-influencers have emerged as powerful allies for brands looking to establish authentic connections with their target audience. With a smaller, more intimate following, these influencers offer a unique value proposition (UVP) — engagement and trust within niche communities. This article explores micro-influencers’ impact, their advantages and disadvantages, and how businesses can leverage them for marketing success. What Are Micro-Influencers? Micro-influencers…
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Cleverly: How To Drive More B2B Leads With LinkedIn Sales Navigator
LinkedIn is the top social network for B2B professionals worldwide and, arguably, the best channel for B2B marketers to distribute and promote content. It now has over half a billion members, with over 60 million senior-level influencers. There’s no doubt that your next customer is on LinkedIn—it’s just a matter of how you find them, connect with them, and provide…
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Update Google Maps With GeoJSON or KML Files Using the JavaScript API
KML (Keyhole Markup Language) and GeoJSON (Geographic JSON) are two file formats used for storing geographic data in a structured manner. Each format is suitable for different types of applications and can be used in various mapping services, including Google Maps. Let’s delve into the details of each format and provide examples: KML File KML is an XML-based format for…
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Acquia: What is a Customer Data Platform?
As customers communicate and create transactions with your business today, it’s getting more and more challenging to maintain a central view of the customer in real-time. I recently met with a client who was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside their data repository. Customers were interacting, but because the central data…
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6 Technologies That Have Evolved Motion Video And Made Cinema Quality Available To Everyone
Motion video has undergone a remarkable transformation driven by technological advancements. This evolution is particularly relevant for marketers and businesses seeking to amplify their online presence. The integration of cutting-edge technology like drones, 4K smartphones, advanced lenses, and lighting technology has redefined the landscape of video content creation. Major Advancements in Motion Video Drone Technology: Drones have revolutionized aerial videography,…
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6 Questions to Ask Yourself Before Starting Your Website Design
Building a website can be daunting, but if you think of it as a chance to reevaluate your business and sharpen your image, you’ll learn a lot about your brand and might even have fun doing it. As you start, this list of questions should help get you on the right track. Table of Contents What do you want your…
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Seismic LiveDocs: Personalize Sales Documents and Presentations At Scale
Companies need to adapt to rapidly changing market conditions. This includes creating and updating sales documents and presentations quickly and effectively. Seismic LiveDocs offers a powerful solution that puts the power of dynamic content automation at your fingertips. Here are some key features and benefits: Efficient Sales Document Personalization – With Seismic LiveDocs, your sales team can create and update…
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21 Ways To Build and Grow Your Email List
We’ve been working on growing the Martech Zone email list after purging it of several thousand subscribers who had no activity. When you’ve been operating a publication like this for a decade… especially to a B2B audience, it’s not uncommon that many email addresses are abandoned as employees leave one company for the next. We are aggressive in acquiring email…
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How Much Are Businesses Investing In Content Marketing (With AI) in 2025?
Content marketing remains a vital strategy for engaging audiences, building brand equity, and driving growth. In 2025, businesses ramp up investments, propelled by soaring content production demands and the widespread adoption of generative AI (GenAI). Table of ContentsContent Marketing Industry Valuation and GrowthContent Marketing Budget AllocationContent Marketing Monthly Spending by Business SizeInvestment Per Content PieceRole of Generative AI in Content…
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Zapiet: Enable Delivery and Store Pickup On Your Shopify Store
During lockdowns, I assisted a local farm doing meat delivery in Indianapolis through their Shopify store. They had a number of vendors who assembled the system prior to me coming on board but had quite a few issues with the integrations. I helped to tighten the integrations and optimization of the site, helping them to achieve record sales and reducing…
