This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Crafting Excerpts in PHP or WordPress: Word, Sentence, and Paragraph Count Techniques
I was looking for a function in PHP that would cut off an excerpt at the word rather than in the middle of the word. PHP has just the trick, the strrpos function. Here's how to put it to use.
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Content Marketing
OpusClip: Harness AI to Transform Long Videos into Social Teaser Videos and Viral Clips
Creators and businesses face the growing challenge of capturing attention on social media. With algorithms favoring short, engaging content, turning lengthy videos into bite-sized, viral-ready clips has become a necessity. However, the manual editing process is time-consuming and labor-intensive, often requiring significant expertise. That’s where OpusClip steps in, revolutionizing video content creation. OpusClip OpusClip leverages cutting-edge AI to transform long-form…
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Sales Enablement, Automation, and Performance
Apollo: Find, Email, Call, and Close Your Ideal Customers In This End-To-End Sales Platform
Finding leads, integrating systems, and managing multiple platforms can be daunting tasks for sales and business development teams. Apollo offers a comprehensive solution to address these challenges and efficiently improve how companies approach their sales processes. With its wide range of features and benefits, Apollo simplifies lead generation, prospect engagement, and end-to-end workflows, providing a seamless experience for sales professionals.…
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Analytics & Testing
What Is Marketing Data Analytics? Why Your Business Should Embrace It
Let’s face it – collecting and analyzing customer data from diverse channels can be a daunting task. When done ineffectively, it can negatively impact decision-making, leading to business failure. I’ve witnessed how poor data quality results in a frustrating cycle of missed opportunities and underachieved marketing goals. 21% of respondents experienced marketing budget wastage (1 in 5 dollars lost) because…
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Advertising Technology
Google Ads Auction System Explained: How It Works and What’s Changed in 2025
Google Ads continues to be a cornerstone of digital marketing, offering advertisers a sophisticated yet accessible way to reach their target audiences. At the heart of this platform is the auction system—a behind-the-scenes mechanism that determines which ads appear for which searches, where they appear, and how much advertisers pay. While the fundamental principles remain the same, the system has…
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Analytics & Testing
Upstream, Upselling, and Downstream Marketing Opportunities For Business Growth
If you asked most people where they find their audience, you’ll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer’s journey… but is that already too late? If you’re a digital transformation consultation firm; for example, you may fill out all the details in a spreadsheet by only viewing…
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Event Marketing
25 Tips for Driving Relevant Traffic to Your Trade Show Booth
Trade shows remain one of the most powerful marketing opportunities for companies to connect directly with prospects, partners, and customers. Attending a trade show is rarely a casual endeavor — companies that send representatives often do so with clear intent and a defined budget. Travel, lodging, registration fees, and the cost of time out of the office add up quickly.…
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Sales and Marketing Training
From Personalization to High-Definition Emotional Intelligence
People with high emotional intelligence (EI) are well-liked, show strong performance, and are generally more successful. They are emphatic and have good social skills: they show an awareness of the feelings of others and manifest this awareness in their words and actions. They can find common ground with a wide range of people and nurture relationships beyond friendliness and the ability to…
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Artificial Intelligence
Taskade: Supercharge Your Productivity with AI Agent-Driven Automation and Collaboration
Every professional faces the challenge of juggling tasks, collaborating across teams, and maximizing efficiency. Traditional tools often fail to provide the dynamic, real-time support that fast-paced workflows demand. Imagine a platform that doesn’t just help you stay organized but actively works alongside you, automating processes and accelerating your projects. Taskade Taskade is an innovative AI-powered productivity platform that is transforming…
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Marketing Books
How and Why To Write a Book
It’s been years since I wrote my first book, and I’ve been anxious to write another one ever since. While we live in the digital era, you may be surprised that books continue to draw much attention and sales – especially business books. Approximately 80.64 million business and economics category print books were sold in 2021 representing 25% of adult non-fiction…