This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Algolia: Supercharge Your Conversions with Lightning-Fast Internal Site Search
Finding what you need online should be instant. However, slow, irrelevant, or outdated site search results derail many users’ journeys, and; as a result, businesses lose customers. Whether you’re running an e-commerce site, media platform, or SaaS solution, the search experience is directly tied to engagement and revenue. That’s why companies need more than search—they need AI search that understands…
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Analytics & Testing
How Do Sales and Marketing Departments Benefit From Call Center Analytics?
Call center analytics refers to the process of analyzing data and metrics gathered from call center operations to gain insights and make data-driven decisions. It involves collecting and analyzing various types of data, such as call volumes, call durations, wait times, customer interactions, agent performance, customer satisfaction scores, and more. These platforms allow call centers to identify areas of concern,…
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Mobile Marketing, Messaging, and Apps
Tablets Are Making A Triumphant Return, Fueled by Power, Affordability, and New Use Cases for 2025
After a slump, the global tablet market staged a remarkable comeback last year, driven by advancements in performance, falling costs, and evolving consumer and professional use cases. According to data from Canalys, global tablet shipments surged by 9.2% year over year, totaling 147.6 million units. This resurgence reflects a broader shift in how users view the role of tablets in…
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Event Marketing
25 Tips for Driving Relevant Traffic to Your Trade Show Booth
Trade shows remain one of the most powerful marketing opportunities for companies to connect directly with prospects, partners, and customers. Attending a trade show is rarely a casual endeavor — companies that send representatives often do so with clear intent and a defined budget. Travel, lodging, registration fees, and the cost of time out of the office add up quickly.…
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Sales and Marketing Training
Make Yourself Indispensable To Potential and Current Employers With These Digital Marketing Courses and Certifications
It’s a challenging economy right now for marketing professionals. If you’re at risk of losing employment or you’ve been laid off and are job hunting, I’d encourage you to take the time to expand your knowledge of digital marketing beyond your expertise with some digital marketing courses and – ultimately – certifications. Too many professionals in the marketing industry see…
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Marketing Tools
Update Google Maps With GeoJSON or KML Files Using the JavaScript API
KML (Keyhole Markup Language) and GeoJSON (Geographic JSON) are two file formats used for storing geographic data in a structured manner. Each format is suitable for different types of applications and can be used in various mapping services, including Google Maps. Let’s delve into the details of each format and provide examples: KML File KML is an XML-based format for…
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Email Marketing & Automation
Why You Should Clean Your Email List (and How to Purge Subscribers)
Email marketing is one of the most effective channels for driving customer engagement and revenue. However, its success depends not only on crafting compelling campaigns but also on the health of your email list. One often-overlooked yet indispensable tool for email marketers is email list cleaning—a process that ensures your database is free from invalid, outdated, or unresponsive email addresses.…
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Analytics & Testing
The Top 16 Fatal Mistakes Businesses (And Agencies) Are Failing To Do With Google Analytics 4
We were recently chatting with a car dealership that felt they were paying an extraordinary monthly engagement for their marketing agency but weren’t confident that they were getting value in the relationship. As we often do with a solid lead, we asked if we could access their Google Analytics account, and they added us to the account. We logged into…
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Analytics & Testing
Alteryx: An AI Analytics Platform To Unlock Insights at Enterprise Scale
Organizations are drowning in data but starving for insights. Extracting meaningful information from vast and complex datasets is a major challenge, requiring significant time, resources, and technical expertise. Many companies struggle to keep up with the growing demands of data analysis, leading to missed opportunities and suboptimal decision-making. Alteryx AI Analytics Platform The Alteryx AI Analytics Platform is a unified,…
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Email Marketing & Automation
How To Publish Your Shopify Blog Feed In Your Klaviyo Email Template
We continue to enhance and optimize our Shopify Plus fashion client’s email marketing efforts using Klaviyo. Klaviyo has a solid integration with Shopify that enables a ton of e-commerce-related communications that are pre-built and ready to go. Surprisingly, inserting your Shopify Blog Posts into an email is NOT one of them, though! Making things even more difficult… the documentation for…
