This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
The Essence of an Effective Branding Strategy and Its Multifaceted Dimensions
A brand strategy can be defined as a long-term plan that a business establishes to develop a successful brand that achieves specific goals. It embodies a company’s mission, values, promises, and how it communicates them to the audience, with the primary aim of fostering a unique, consistent identity in the market. To clarify, a brand strategy is not about a…
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Email Marketing & Automation
Understanding The Challenges (And Frustrations) of HTML Email Design
If you open up a content management system to build web pages, it’s a pretty simple process. Modern web browsers support HTML, CSS, and JavaScript to strict web standards. And they’re just a handful of browsers that designers need to worry about. There are exceptions, of course… and some simple workarounds or functions specific to those browsers. Because of the…
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E-commerce and Retail
How Real-Time Market Pricing Can Boost Business Performance
As the modern world places increasing importance on speed and flexibility, the ability to infuse real-time, highly relevant pricing and sales guidance into their sales channels can give businesses the upper hand on competitors when meeting customer expectations. Of course, as the demands of performance increase, so do the complexities of business. Market conditions and business dynamics are changing increasingly…
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Content Marketing
WordPress: How To Automatically Share Your Content On A LinkedIn Company Page
As a consulting firm that is trying to reach prospective business clients, LinkedIn is a critical social media platform for our organization. That said, we don’t have the marketing resources to manage a LinkedIn program for networking, commenting, managing groups, or promoting content on a daily basis. With that in mind, my goal is to simply take information like this…
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Mobile Marketing, Messaging, and Apps
Shoutem: Build, Publish, And Manage Mobile Apps with a No-Code App Maker
This is one of those topics I have some really tough love on regarding my clients. Mobile apps may be one of those strategies that continue to have the highest costs and the lowest returns on investment (ROI) when done poorly. But when done well, it has insanely high adoption and engagement. Daily about 100 apps are uploaded to the…
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Social Media & Influencer Marketing
Khoros: Social Media Marketing & Management For Enterprise
Khoros helps large brands orchestrate, govern, publish, and measure social media campaigns that drive business results. How Khoros’ Social Media Platform Helps Enterprise Team effectiveness – Bring all your teams, channels, and content into one easy-to-adopt platform. Manage cross-channel social media campaigns and real-time conversations in a single dashboard with greater efficiency and visibility. Elevate your content – Collaborate, plan,…
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Content Marketing
10 Types of YouTube Videos That Will Help Grow Your Small Business
There’s more to YouTube than cat videos and fail compilations. In fact, there’s a lot more. Because if you’re a new business trying to raise brand awareness or boost sales, knowing how to write, film, and promote YouTube videos is an essential 21st-century marketing skill. You don’t need a huge marketing budget to create content that converts views into sales. All…
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Sales and Marketing Training
The Impact of Micro-Moments on the Consumer Journey
A hot marketing trend that we’ve begun hearing more and more about is micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, changing how consumers shop across industries. Micro-Moments But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s essential to understand how new the idea of micro-moments is in digital marketing. Think with Google leads…
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E-commerce and Retail
Mother’s Day Shopping and E-Commerce Trends for 2024
Mother’s Day has become the third-largest retail holiday for consumers and businesses, driving sales across various industries. Recognizing this holiday’s patterns and spending behaviors can empower businesses to maximize their outreach and sales potential. Key Statistics for Marketers in 2024 Marketers should focus on the following key statistics for planning their strategies in 2024: Spending Trends: The average American spends…
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E-commerce and Retail
Product Marketing: Unboxing Is The Overlooked Touchpoint That Can Transform Customer Loyalty
Some of you may roll your eyes at this, but the first time I saw impressive product packaging was when a good friend bought an Apple TV for me. It was the first Apple device I ever received, and the experience most likely led me to the dozens of Apple products I have now. One of the more amazing unboxing…