This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
WordPress Running Slow? Migrate to Rocket.net, the Fastest WordPress Managed Hosting
WordPress, with its user-friendly interface and extensive plugin library, has been the go-to choice for website owners for over a decade. However, beneath its user-friendliness lies a set of challenges that need careful handling. Managing updates, ensuring backups, and preventing malware are just a few hurdles you might face. Additionally, the very infrastructure of a database-driven CMS like WordPress can…
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Sales and Marketing Training
What Is A Digital Experience Platform (DXP)?
As we navigate deeper into the digital era, the competitive landscape is witnessing a significant shift. Businesses today don’t solely compete based on the quality of their products or services. Instead, they are increasingly focusing on delivering a seamless, personalized, and holistic digital customer experience. It’s here that Digital Experience Platforms (DXPs) come into play. What Are Digital Experience Platforms…
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Advertising Technology
What is Pay-Per-Click (PPC) Advertising? History, Trends, Best Practices, Industry Averages, and Statistics
A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay…
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Analytics & Testing
BlazeMeter: Level Up DevOps With AI-Powered QA and Testing
Delivering reliable software fast isn’t just a goal—it’s a mandate. But many DevOps teams are stuck juggling slow manual testing, scattered tools, and limited resources. With rising complexity across APIs, devices, and user expectations, how do you test everything and still ship on time? Blazemeter BlazeMeter by Perforce is built for this exact challenge. It’s an AI-powered continuous testing platform…
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Analytics & Testing
Infographic: Your Checklist For Conversion Rate Optimization
Martech Zone has shared articles on conversion rate optimization (CRO) in the past, providing an overview of the strategy and general steps in the process. This infographic from the team at Capsicum Mediaworks goes into further detail, providing Conversion Rate Optimization Checklist with an accompanying article that details the process. What is Conversion Rate Optimization? Conversion Rate Optimization is a…
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Sales and Marketing Training
What Is A Fractional CMO? Why Every Company Should Consider Hiring Them (And How To)
My most gratifying work has been providing fractional CMO services to multiple companies. As a consultant, my expertise and experience were underestimated. My ability to drive the innovation and execution of a company’s marketing strategies was hampered since I wasn’t (technically) a leader within the organization. A fractional Chief Marketing Officer (CMO) is a marketing executive who works part-time or…
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Analytics & Testing
Hotjar: The Behavior Analytics Platform for Improving User Experience and Conversion Optimization
Building a website that performs at its best can feel like trying to solve a puzzle in the dark. While analytics tools show you numbers, they rarely provide the why behind user behavior. This leaves businesses guessing how to improve user experiences (UX), boost conversions, or address pain points. Understanding your audience shouldn’t feel like guesswork. That’s where Hotjar steps…
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Content Marketing
Add a Home Icon to the WordPress Navigation Menu Using Code
We love WordPress and work with it virtually every day. The navigation menu active in WordPress is incredible – a nice drag-and-drop feature that’s easy to use. Sometimes, you create a menu you wish to use throughout your theme without including the home link, though. Here’s some code adding the home link to the menu without using the menu options…
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Social Media & Influencer Marketing
Instagram: 2023 Statistics and How To Harness This Billion-User Platform for Business Growth
Instagram has emerged as a social platform and a formidable force in the marketing world. With over 1.3 billion active users worldwide as of 2022, Instagram has transcended beyond a mere photo-sharing app to a global marketplace, a trendsetter, and a community builder. The allure of Instagram is undeniable; with 70.8% of its users under the age of 35, it’s…
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Customer Data Platforms
Why Is Salesforce So Expensive? 12 Ways To Keep Your Costs Down and Maximize Your Return on Investment
As a premium CRM goes, Salesforce leads the marketplace in its ability to be tailored to virtually any industry or process. After decades of implementing and assisting Salesforce clients, the initial wave of jubilation that comes with having a 360-degree view of the customer and improving your business comes with some sticker shock after the platform rolls out and is…