This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How Much Does An Explainer Video Cost?
We've developed quite a few explainer video jobs for our clients and even produced a few explainer videos here on Martech Zone . We've gotten amazing results over the years when using them, but the prices have varied greatly. While an explainer video may seem pretty straightforward, there are quite a...
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SoapUI: The Developer’s Tool for Testing and Visualizing APIs
Whenever I meet with a good friend, I hear about a new tool that makes life easier. I had coffee with David Grigsby, a .NET integration expert who works for DocuSign. David and I discussed SOAP versus REST APIs (that's how we roll). I tend to favor REST...
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Why Is Salesforce So Expensive? 12 Ways To Keep Your Costs Down and Maximize Your Return on Investment
As a premium CRM goes, Salesforce leads the marketplace in its ability to be tailored to virtually any industry or process. After decades of implementing and assisting Salesforce clients, the initial wave of jubilation that comes with having a 360-degree view of the customer and improving your business comes with...
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BlueConic: Transform Customer Data Into Growth-Driving Action
Marketing teams today face a growing challenge: disconnected customer data, fragmented experiences, and increased pressure to deliver results quickly. Consumers expect personalized, privacy-respecting interactions across every touchpoint. But legacy systems still hold back most brands, relying on third-party ( 3P ) data, and IT bottlenecks. BlueConic ...









