This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence and Its Expanding Impact on Paid Media
This year, I set out on two ambitious learning journeys. One centered on deepening my understanding of artificial intelligence (AI) in marketing, and the other explored the evolution of native advertising. What began as curiosity led to extensive research into how AI is reshaping marketing analytics, paid media, and content distribution. This two-part series shares...
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How Much Does An Explainer Video Cost?
We've developed quite a few explainer video jobs for our clients and even produced a few explainer videos here on Martech Zone . We've gotten amazing results over the years when using them, but the prices have varied greatly. While an explainer video may seem pretty straightforward, there are quite a...
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Bannerflow: Create, Publish, and Optimize Smarter Ads — All in One Place
When your digital campaigns are slow to launch, scattered across multiple tools, and time-consuming to scale, your performance suffers the consequences. Today’s marketers need more than speed — they require precision, collaboration, and personalization. Traditional creative workflows can’t keep up with today’s dynamic ad environments, where data changes hourly and performance is evaluated in...
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Instagram: 2023 Statistics and How To Harness This Billion-User Platform for Business Growth
Instagram has emerged as a social platform and a formidable force in the marketing world. With over 1.3 billion active users worldwide as of 2022, Instagram has transcended beyond a mere photo-sharing app to a global marketplace, a trendsetter, and a community builder. The allure of Instagram is undeniable; with 70.8% of...
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Your Ultimate and Complete Email Send Checklist!
It never fails... about once a week, I get a beautiful email in my inbox labeled %%FNAME%% or a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images . Or I opened it on my mobile phone and couldn't read it...
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SoapUI: The Developer’s Tool for Testing and Visualizing APIs
Whenever I meet with a good friend, I hear about a new tool that makes life easier. I had coffee with David Grigsby, a .NET integration expert who works for DocuSign. David and I discussed SOAP versus REST APIs (that's how we roll). I tend to favor REST...
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Infographic: Your Checklist For Conversion Rate Optimization
Martech Zone has shared articles on conversion rate optimization ( CRO ) in the past, providing an overview of the strategy and general steps in the process. This infographic from the team at Capsicum Mediaworks goes into further detail, providing Conversion Rate Optimization Checklist with an accompanying article that details...
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Why Is Salesforce So Expensive? 12 Ways To Keep Your Costs Down and Maximize Your Return on Investment
As a premium CRM goes, Salesforce leads the marketplace in its ability to be tailored to virtually any industry or process. After decades of implementing and assisting Salesforce clients, the initial wave of jubilation that comes with having a 360-degree view of the customer and improving your business comes with...
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BlueConic: Transform Customer Data Into Growth-Driving Action
Marketing teams today face a growing challenge: disconnected customer data, fragmented experiences, and increased pressure to deliver results quickly. Consumers expect personalized, privacy-respecting interactions across every touchpoint. But legacy systems still hold back most brands, relying on third-party ( 3P ) data, and IT bottlenecks. BlueConic ...
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What Is A Fractional CMO? Why Every Company Should Consider Hiring Them (And How To)
My most gratifying work has been providing fractional CMO services to multiple companies. As a consultant, my expertise and experience were underestimated. My ability to drive the innovation and execution of a company's marketing strategies was hampered since I wasn't (technically) a leader within the organization. A fractional...
