This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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SmartDocs: Microsoft Word Document and Sharepoint Management, Repository, and Automation
The demand for efficient content management and document automation is greater than ever with RFPs, SOWs, and other sales documents and contracts. Enter SmartDocs, the unrivaled leader in MS Word Content Management and Document Automation Software. If you’ve been grappling with the challenges of managing content in Microsoft Word and SharePoint, SmartDocs is here to make your life easier. The…
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How Social Media Apps Use Location-Based Data… and Why It Matters For Your Business
For years, many business owners have encouraged customers to check in at their physical locations, tag themselves on social media, share photos, or use branded hashtags as a form of digital word-of-mouth (WOM). These tactics are still valid in many cases, but what most businesses fail to realize is that location-based data in social media goes far beyond public check-ins.…
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4 Strategies to Boost Your CX Through Hyper-Focused Personalization Techniques
Today’s shoppers are busy, cost-conscious multitaskers. If your brand can deliver a short, rewarding, and successful shopping experience through personalized interactions, it will win their attention. Consider Stitch Fix’s style profiles created from zero-party (0P) data, for example, or the New York Times’ use of first-party (1P) data to promote relevant stories to readers. Tesla can personalize everything from seat…
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Optimizely: Empower Your Business with Comprehensive Digital Experience Solutions
Businesses face numerous challenges when it comes to managing content, conducting experiments, and delivering seamless commerce experiences. Marketers, editors, and system administrators often struggle with fragmented workflows, limited insights, and time-consuming processes that hinder their ability to create exceptional digital experiences for their customers. Optimizely Optimizely is a powerful platform that offers a suite of integrated tools to streamline the…
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VEED.IO: The Ultimate Online AI-Powered Video Editing Solution for Content Creators
Video content has become essential to marketing, education, and personal expression. However, creating professional-looking videos can be time-consuming and frustrating, especially for those without extensive video editing experience. Content creators often struggle to find the right tools to efficiently edit, optimize, and share their videos across multiple platforms. VEED.IO VEED.IO is an all-in-one online video editing software that provides a…
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7 Ways to Guarantee a Customer Centric Website
I was recently reviewing some corporate CPG / FMCG websites, and what a shock I got! These organisations have the consumer in their actual name, so they should be the most consumer-centric, right? Well, yes, of course! Yet few of them appear to consider the consumer’s perspective when creating their websites. Even fewer are sufficiently delighted to make me want…
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AI Transparency: A Step-By-Step Guide for Your Business
Both small startups and big companies are now using AI systems to analyze data, personalize marketing strategies, streamline supply chains, and automate repetitive tasks. In 2022, nearly 35% of businesses implemented AI technology, marking a 4% increase from 2021. The adoption rate is predicted to climb even higher by the end of 2023. IBM The more businesses are going to…
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Wideo: Your Ultimate Solution for Creating Animated Videos Online
Creating high-quality videos often presents significant challenges. Traditionally, video production requires specialized graphic design, video editing, and animation skills, which can take years to acquire. For businesses, producing videos often means hiring expensive agencies or investing in specialized staff. Furthermore, the software used for video production tends to be complex and costly, raising barriers for small and medium enterprises (SMEs),…
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Illustrated Guide to How Email Delivery Works—and Why Inbox Placement Is Never Guaranteed
When email marketers talk about deliverability, many assume it’s synonymous with inbox placement. In reality, deliverability means that the email wasn’t blocked or bounced—the recipient’s mail server accepted it. But where that email ends up—the inbox, spam folder, quarantine, or trash—depends on an intricate series of technical checks, content scans, and behavioral signals. Understanding how this journey unfolds is essential…
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Google Analytics 4: What Marketers Need To Know… And Do… Today!
On July 1, 2023, standard Universal Analytics (UA) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 (GA4). It’s critical that you immediately integrate Google Analytics 4 with your site, though, so that you actually have historic data come July! What Is Google Analytics 4? This is a question still burning in…
