This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing, Messaging, and Apps
The Top 10 Factors That Impact Mobile Conversion Optimization (CRO)
Businesses should optimize their mobile web solutions to get ahead of the game. It’s the primary channel where most people go to search for the nearest coffee shop, the best roofing contractor, and just about anything Google can reach.
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Artificial Intelligence
AI PRO: Helping Business Professionals and Creatives Discover, Learn, and Innovate with AI
Artificial intelligence (AI) is evolving at an unprecedented rate. With countless AI tools and technologies being released daily, staying up-to-date and navigating this tidal wave of information can be daunting. AI has rapidly expanded its reach into various industries, from healthcare to finance, marketing, and beyond. The AI field is teeming with information, including research papers, tutorials, blogs, and videos.…
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Analytics & Testing
How To Identify SEO Opportunities On Your Site To Improve Ranking In Search Results Using Semrush
Over the years, I’ve assisted hundreds of organizations with building out their content strategies and improving their overall search engine visibility. The process is fairly straight forward: Performance – Ensure their site performs well with regard to speed.Device – Ensure their site experience is superior on desktop and especially mobile.Branding – Ensure their site is attractive, easy-to-use, and is consistently…
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Marketing Tools
Understanding and Using Cron: A Comprehensive Guide to Schedule Jobs
Cron, short for command run online, is a powerful time-based job scheduler in Unix-like operating systems. The term cron is a play on the word kronos or chronos, which in Greek mythology represents time. The name cron for the time-based job scheduler reflects its function of scheduling and executing tasks at specific times or intervals, making it a fitting reference…
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Content Marketing
VistaCreate: Design Your Graphic and Animation Designs Effortlessly
Creating captivating content is essential for businesses and individuals alike. Crafting visually appealing social media, print, or web designs can be time-consuming and complex. VistaCreate simplifies this process, offering a versatile platform that makes professional design accessible to everyone, regardless of skill level. VistaCreate VistaCreate is a powerful design tool that provides access to a vast library of templates, creative…
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Paid and Organic Search Marketing
How A Rogue, Hacked Subdomain Got My Primary Domain In Trouble with Google!
When a new service hits the market that I want to test out, I typically sign up and give it a test run. For many platforms, part of the onboarding is to point a subdomain to their server so you can run the platform on your subdomain. Over the years, I’ve added dozens of subdomains that pointed to different services.…
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Paid and Organic Search Marketing
SEO vs. SEM: Choosing the Right Search Strategy for Business Growth in 2025
When businesses start investing in digital marketing, one of the first questions they face is whether to focus on SEO or SEM. Unfortunately, the answer isn’t always straightforward. Many agencies and consultants specialize in one discipline and naturally present it as the superior choice. This often leaves business owners with a fragmented understanding, especially when they’re presented with conflicting advice.…
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Artificial Intelligence
AI Transparency: A Step-By-Step Guide for Your Business
Both small startups and big companies are now using AI systems to analyze data, personalize marketing strategies, streamline supply chains, and automate repetitive tasks. In 2022, nearly 35% of businesses implemented AI technology, marking a 4% increase from 2021. The adoption rate is predicted to climb even higher by the end of 2023. IBM The more businesses are going to…
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Advertising Technology
How the Symbiosis of Traditional and Digital Marketing Is Changing How We Buy Things
The marketing industry is deeply connected with human behaviors, routines, and interactions which implies following the digital transformation we’ve undergone over the last twenty-five years. To keep us involved, organizations have responded to this change by making digital and social media communication strategies an essential component of their business marketing plans, yet it does not seem the traditional channels were abandoned.…
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Email Marketing & Automation
Adding an Email Preheader Increased My Inbox Placement Rate by 15%
Email delivery is stupid. I’m not kidding. It’s been around for over 20 years, but we still have 50+ email clients displaying the same code differently. And we have tens of thousands of Internet Service Providers (ISPs) who all have their own rules around managing SPAM. We have email service providers (ESPs) that have stringent rules that businesses have to…
