Quantum Metric: From Session Replay to Revenue Impact in this All-in-One Analytics Platform
Modern digital teams are drowning in dashboards, metrics, and disconnected tools. Despite massive volumes of behavioral data, many organizations still struggle to answer the most important questions: why customers abandon journeys, why conversions drop after releases, or why performance issues escalate into revenue losses. Traditional analytics often quantify what happened but rarely explain the underlying causes, leaving teams to debate interpretations rather than act with confidence.
This gap between data and decision-making is where experience analytics has become mission-critical. Enterprises need visibility across web, mobile, and internal applications, combined with intelligence that automatically surfaces friction and translates insights into action across product, marketing, engineering, and customer experience teams.
Quantum Metric
Quantum Metric is an enterprise digital analytics platform designed to connect data, insight, and action in a single system. In 2025, it was ranked a Strong Performer in The Forrester Wave™, reflecting its growing role as a foundational analytics layer for large-scale digital businesses.
At its core, Quantum Metric positions itself as the platform where “why” meets action, combining automatic data capture, behavioral intelligence, and AI-driven insights to help teams resolve friction faster and drive measurable outcomes.
Why Enterprises Choose Quantum Metric
Quantum Metric stands out by eliminating the fragmentation common in analytics stacks. Instead of forcing teams to switch between product analytics, session replay, performance monitoring, and journey tools, it brings these capabilities together into a single platform. This unified approach reduces analysis time, aligns teams around a shared source of truth, and enables faster decisions without debate.
The platform’s scale is equally notable. Quantum Metric processes more than 6.8 billion sessions per month, representing behavior from roughly 50 percent of worldwide internet users. This scale allows its machine learning models to benchmark patterns, surface anomalies, and quantify opportunity sizes with statistical confidence, rather than relying on anecdotal evidence or sampled data.
Quantum Metric has evolved beyond traditional digital analytics into a comprehensive experience intelligence platform. By combining scale, behavioral depth, and AI-driven insight, it enables enterprises to understand not just what users do, but why they do it, and how to act on that understanding in real time.
Quantum Metric Platform Capabilities
Quantum Metric’s platform is organized around data capture, insight generation, and action. The following capabilities illustrate how the platform supports that lifecycle, from raw interaction to business impact.
- Autocapture: Quantum Metric automatically captures more than 300 behavioral and technical metrics out of the box, reducing implementation time while ensuring comprehensive coverage across web and mobile experiences.
- Data Activation: Insights can be pushed directly into downstream systems, including marketing, experimentation, and personalization tools, enabling teams to act on findings without manual exports.
- Data Enrichment: Behavioral data can be merged with third-party and internal data sources to add business context and deepen analysis.
- Data Streaming: Real-time data streams allow organizations to send Quantum Metric insights directly into their data warehouse for advanced analytics and modeling.
- Dashboards: Custom dashboards and a robust template library help teams monitor performance, behavior, and friction in real time.
- Felix AI Agentic: Autonomous AI agents continuously analyze journeys, releases, and performance shifts, proactively surfacing issues and opportunities.
- Felix AI Summarization: Generative AI produces concise summaries of sessions and trends, dramatically reducing time spent reviewing replays.
- Interaction Heatmaps: Visual overlays reveal where users click, scroll, and hesitate, turning qualitative behavior into quantifiable insight.
- Journey Analytics: Cross-session journey analysis shows how users move between touchpoints and where drop-offs occur.
- Mobile App Analytics: Patented mobile analytics technology captures gestures, crashes, and performance issues unique to native apps.
- Monitoring and Alerts: Real-time alerts notify teams of frustration signals, anomalies, or performance regressions as they happen.
- Opportunity Analysis: The platform automatically identifies friction points and quantifies their potential revenue or conversion impact.
- Page Performance: Performance metrics are tied directly to user behavior, allowing teams to measure the business cost of slow or unstable pages.
- Security and Privacy: Enterprise-grade security controls and privacy features support compliance across regulated industries.
- Session Replay: High-fidelity replays provide direct visibility into user experiences, revealing the “why” behind metrics.
- Segment Builder: Nested segmentation allows teams to slice audiences precisely by behavior, context, and outcomes.
- User Analytics: Cohort and retention analysis help teams understand adoption patterns and lifecycle engagement.
- Visible: Browser-based visualization enables teams to see behavioral data directly on live pages without switching tools.
Together, these capabilities enable organizations to move from fragmented analysis to a continuous, closed-loop optimization process spanning teams and channels.
How Quantum Metric Works in Practice
Quantum Metric follows a simple but powerful model. First, it captures every interaction across web, mobile, and digital touchpoints using lightweight SDKs and tags. Next, Felix AI analyzes millions of interactions in real time, surfacing anomalies, friction points, and performance shifts that matter most. Finally, the platform enables action through alerts, integrations, and data activation, ensuring insights translate into measurable improvements.
This approach dramatically reduces time to resolution. One enterprise banking customer reported a 90 percent reduction in time to resolution after adopting the platform, while retail and travel brands have documented significant revenue and satisfaction gains.
Quantum Metric provides a single source of truth around our customers’ experience. All stakeholders can easily see and understand the impact of a problem and agree on solutions.
Steven Teo, Head of Innovations and Digital Controls
Getting Started with Quantum Metric
Quantum Metric’s impact is reflected in both quantitative outcomes and customer testimonials. Korean Air improved its app store rating from 2.9 to 4.6 by optimizing the experience using Quantum Metric insights. Lululemon reported multi–tens of millions of dollars in revenue impact after systematically reducing checkout errors identified through the platform.
Quantum Metric has helped Lululemon systematically chip away at checkout errors, which has had a multi-tens of millions of dollars in revenue impact.
Danny Ryder, Chief Digital Officer at Lululemon
Organizations can explore Quantum Metric through personalized demos, live-streamed walkthroughs, or self-guided product tours. Implementation is designed to be lightweight, with autocapture minimizing manual instrumentation and dashboards available immediately through prebuilt templates.
For organizations struggling with fragmented analytics and slow decision cycles, Quantum Metric offers a compelling path toward clarity, alignment, and measurable digital impact. Discover how Quantum Metric can surface hidden friction, align teams, and drive measurable growth across your digital experiences.
