Cartoonist Scott Adams has just released a book of writings from his blog, Stick to Drawing Comics, Monkey Brain!: Cartoonist Ignores Helpful Advice. I’ve been reading Scott’s blog for quite a while and it’s, by far, the funniest blog I’ve ever read.
Here’s a snippet from Scott’s post on an Indian Monkey Attack:
According to the BBC, devout Hindus think monkeys are the manifestation of the monkey god Hanuman. Allow me to digress right here and confess that I could type the words “monkey god” all day long, and doing so would make me happy each and every time. For some wonderful reason, that combination of words “monkey god” releases a little snort of serotonin directly into the part of my brain that likes it the most.
Monkey god…monkey god…monkey god…Aaaaah, that’s what I’m talkin’ about.
Scott Adams
For anyone who has spent life in a cubicle of corporate America, you have no doubt seen at least one Dilbert strip make it around the office. Scott Adams’ skill as a writer is on par with his cartoon humor, though. This proves that skill and success are not a game of chance. Some of my favorite posts have been when he shared the language or cartoons that didn’t make it through the censor phase of the submission process.
Stick to Drawing Comics, Monkey Brain!
This insightful and entertaining read holds valuable lessons for sales and marketing professionals. Scott Adams provides a unique perspective on creativity and the creative process that is highly applicable to the world of sales and marketing. Here are some key takeaways for sales and marketing professionals:
- Embrace Your Inner Monkey Brain: Adams encourages readers to tap into their “monkey brain,” the part of us that craves novelty and enjoys experimenting with new ideas. In sales and marketing, innovation is key, and this book reminds us not to stifle our creative instincts.
- The Power of Humor: Humor is a potent tool in sales and marketing. Adams’ humor in Dilbert has helped him connect with a broad audience. Learning to infuse humor into your marketing campaigns or sales presentations can make them more engaging and memorable.
- Risk-Taking: Adams discusses his experiences and the risks he took in his career. Sales and marketing often require taking calculated risks, whether it’s trying a new approach to a campaign or reaching out to a potential client. This book encourages professionals to embrace risk and learn from failures.
- Continuous Improvement (CI): Adams emphasizes the importance of continuous learning and improvement. Sales and marketing are ever-evolving fields, and staying updated with the latest trends and techniques is crucial. The book encourages readers to adopt a growth mindset.
- Creativity and Problem Solving: Sales and marketing often involve solving complex problems. Adams’ insights into the creative process shed light on approaching challenges from a fresh perspective and developing innovative solutions.
- Perseverance: Adams’ journey to success had its share of setbacks. This book inspires professionals to persevere in adversity, a valuable trait in sales and marketing where rejection and obstacles are common.
The book is a must-read for sales and marketing professionals looking to inject creativity, humor, and innovation into their strategies. Scott Adams’ witty storytelling and practical advice make this book both informative and enjoyable, providing valuable insights that can be applied to the ever-changing landscape of sales and marketing.
Best of luck to Scott and his book. What does this have to do with marketing and technology? Aside from the lessons above, I also think it’s compelling that folks can turn a blog into a book. Seth Godin did it with Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas, Chris Baggott did it with Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level and now Scott is doing it with his book.
For a business, authoring a book brings quite a bit of credibility. That blogging can lead to writing a book may be something all businesses should think about! I know I am!
Speaking of books, I binged at Amazon today and bought a few myself!
