Cartoonist Scott Adams has just released a book of writings from his blog, Stick to Drawing Comics, Monkey Brain!: Cartoonist Ignores Helpful Advice. I've been reading Scott's blog for quite a while and it's, by far, the funniest blog I've ever read.
Here's a snippet from Scott's latest post on an Indian Monkey Attack:
According to the BBC, devout Hindus think monkeys are the manifestation of the monkey god Hanuman. Allow me to digress right here and confess that I could type the words “monkey god” all day long, and doing so would make me happy each and every time. For some wonderful reason, that combination of words “monkey god” releases a little snort of serotonin directly into the part of my brain that likes it the most.
Monkey god…monkey god…monkey god…Aaaaah, that's what I?m talkin? about.
For anyone who has spent life in a cubicle of corporate America, you have no doubt seen at least one Dilbert strip make it around the office. Scott Adams' skill as a writer is on par with his cartoon humor, though. I suppose this is proof that skill and success are not a game of chance. Some of my favorite posts have been when he shared the language or cartoons that didn't make it through the censor phase of the submission process.
Best of luck to Scott and his book. What does this have to do with Marketing Technology? I do think it's a compelling story that folks can turn a blog into a book. Seth Godin did it with Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas, Chris Baggott did it with Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level and now Scott is doing it with his book.
For a business, authoring a book brings quite a bit of credibility. That blogging can lead to writing a book may be something all businesses should think about! I know I am!
Speaking of books, I binged at Amazon today and bought a few myself! A couple more marketing books and a book on Version Control System Subversion are on their way.