Paid and Organic Search Marketing
Search marketing involves optimizing websites and content to improve visibility and drive traffic from search engines like Google and Bing. Effective search marketing requires a combination of organic and paid strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, and voice search optimization. Key subtopics within search marketing include keyword research, on-page optimization, link building, PPC campaign management, and local search marketing. By implementing a comprehensive search marketing strategy, businesses can increase their online visibility, attract more qualified leads, and ultimately drive more sales. Explore the articles below to learn more about how search marketing can help you get found online and grow your business.
-
Three Reasons To Think About SEO In Terms of Topics, Not Keywords
In search engine optimization ( SEO ), it's common knowledge that keywords are essential. However, topics can often be even more critical in driving traffic and achieving SEO goals. To understand this better, we must first define both keywords and …
-
Alli AI: AI-driven SEO is More Effective and Less Expensive than Traditional SEO
Back in 2012, I had written that SEO was dead . I fully admit that I was posting it as linkbait to get people to read the article. At that time, I was pushing hard for SEO consultants to stop…
-
What Is MarTech? Marketing Stacks, Marketing Technology Landscape, And Martech Resources
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog's age... I was on blogger previously). I do believe it's worth publishing…
-
HighLevel: The Ultimate All-In-One Platform for Marketing, Sales, and CRM (Available for White-Labeling by Agencies)
HighLevel is a cloud-based platform that offers a variety of marketing, sales, and customer relationship management ( CRM ) tools. The platform is designed to help businesses centralize their sales and marketing workflows, manage and scale their operations efficiently, and…
-
What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?
Every day my inbox is inundated with spamming SEO companies begging to place links in my content. It's an endless stream of requests, and it irritates me. Here's how the email usually goes... Dear Martech Zone, I noticed that you…
-
What is Big Data? What Are The 5 V’s? Technologies, Advancements, and Statistics
The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Big Data not only provides the information necessary for analyzing and improving…
-
Is Your Business On Bing? Why And How You Should Add It To Bing Places
Bing Places is a local business listing service provided by Microsoft's search engine, Bing . It allows businesses to create a profile with their basic information, such as name, address, phone number, website, business hours, and photos so that potential…
-
How To Stop WordPress From Guessing Redirects When It Believes It Will Result in a 404 Error
If you're a longtime reader of Martech Zone, you've probably noticed much progress on cleaning up the site. I've been correcting incorrect internal links, adding many redirects, removing articles to discontinued platforms, and updating critical articles. Working nights and weekends,…
-
Going International: What You Need To Know About Writing, Ranking, and Translating To A Global Audience
Expanding a business to international markets requires a strong online presence that appeals to a diverse audience. To rank on terms internationally, companies must optimize their websites and content for different languages, regions, and search engines. This article discusses various…
-
Uberall: The AI-Powered Multi-Location Marketing Platform
Businesses with multiple locations struggle to maintain consistent online visibility and engagement. Managing listings, responding to reviews, tracking analytics, and engaging customers across multiple platforms can quickly become overwhelming. Without a streamlined system, businesses risk losing potential customers to competitors…