Marketing Infographics

A Guide for Small Businesses to Advertise on Facebook

The ability for businesses to organically build an audience and market to them on Facebook has pretty much ground to a halt. That doesn’t mean that Facebook isn’t a great paid advertising resource, though. With virtually every prospective buyer you’re trying to reach in one platform, and the ability to finitely target and reach them, Facebook advertising can drive a lot of demand for your small business.

Why Small Businesses Advertise on Facebook

  • 95% of social media marketers stated Facebook gave the best return of investment out of all other social media platforms
  • Facebook advertising allows you to target audiences by location, gender, interests, and more
  • Facebook ads cost less than other online marketing channels with a minimum spend of $1 per day

This infographic from Headway Capital, a Small Business Guide to Facebook Advertising, walks a small business through all of the steps necessary to deploy a successful Facebook Advertising strategy:

  1. Select your marketing objective – awareness, consideration, or conversion.
  2. Define your audience – build an audience based on your own customer profile.
  3. Set up your budget and schedule – for either a daily ongoing or lifetime campaign spend.
  4. Design your advertisement – optimize your image, headline, text, call-to-action, and link description.
  5. Understand your Facebook Ad Reports – breakdown the results to further optimize your campaign(s).

For a step-by-step guide on getting started (with detailed screenshots), be sure to check out Buffer’s resource: The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads.

Small Business Facebook Advertising Guide

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
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