Social Media & Influencer Marketing Articles
Social media and influencer marketing are powerful tools for businesses looking to engage with their target audience, build brand awareness, and drive conversions. By leveraging social media platforms and partnering with influential individuals, companies can expand their reach, establish thought leadership, and ultimately drive more sales. Key subtopics within social media and influencer marketing include social media strategy, content creation, community management, influencer identification and outreach, and performance measurement. Implementing an effective social media and influencer marketing strategy can help you connect with your audience on a deeper level, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how social media and influencer marketing can help you take your business to the next level.
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Stop Applying. Start Hunting: Why Marketing Job Seekers Need to Flip the Script
The job market, especially in marketing, sales, and public relations, is full of talented people hiding behind LinkedIn profiles and job board applications, waiting to be discovered. Yet the reality is that discovery rarely happens that way. Today’s employers, especially…
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10 Requirements That Are Often Overlooked By The Majority of SaaS Startups
In the rush to bring a new SaaS platform to market, many startups and established companies focus intensely on innovation, speed, and user experience, but often neglect foundational capabilities that determine scalability, customer retention, and long-term profitability. These omissions may…
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Bettermode: Unify Customer Support, Engagement, and Your Knowledge Base in One Space
Businesses today face a silent crisis: fragmented customer engagement. Between scattered forums, siloed knowledge bases, and disconnected chat tools, brands often lose visibility into their most valuable audience—existing customers. These disconnected experiences not only frustrate users but also deprive companies…
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Curating Your Network: Why Selective Connections Drive Real Relationships and Results
There was a time when I connected with everyone. If someone sent a request, I’d accept it. My reasoning was simple... networking was about being open. The more people in your network, the greater your reach. But over the years,…
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Build an Answer Library: Transform Curiosity into Reach, Trust, and Revenue
Across every social platform, including LinkedIn , Reddit , YouTube , and Facebook , the content that stops me mid-scroll isn’t branding or storytelling. It’s answers . Direct, confident, and genuinely helpful responses to questions real people are asking in…
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Trackdesk: Scale Beyond Sales With Smarter Affiliate Growth
Most marketing executives face the same problem: scaling revenue faster than they can scale people. Traditional sales teams are powerful relationship builders, but they’re expensive, hard to multiply, and often limited by territory or workload. In the SaaS world, this…
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Facetune: Transform Your LinkedIn & Social Media Profile Photos and Selfies
Your first impression often happens before you say a word. Whether you’re building a personal brand on LinkedIn, representing your company on social media, or presenting yourself in virtual meetings, a professional-quality photo has become a digital handshake. Yet most…
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It’s Not About You: Why Real Influence Comes From Making Others the Hero
There has never been an easier time to start a podcast, YouTube channel, or social media brand, and never been a harder time to earn attention. Every day, new creators flood the digital world armed with microphones, cameras, and ambition,…
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Coursera: Level Up Your Digital Strategy with Northwestern University’s Social Media Marketing Specialization
Social media marketing has become one of the most critical skills in the digital landscape. Whether you’re a marketer, entrepreneur, or brand strategist, success now depends on your ability to combine analytics, creativity, and AI-driven insight. One of the most…
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From Customer-First to Brand Last: The Era of Customer Intelligence is Upon Us
Marketing has always been about bridging the gap between a brand and its audience. But the bridge itself has changed. What was once a unidirectional pipeline of influence has fractured into a complex web of intent, context, and algorithmic mediation.…
