Social Media & Influencer Marketing Articles
Social media and influencer marketing are powerful tools for businesses looking to engage with their target audience, build brand awareness, and drive conversions. By leveraging social media platforms and partnering with influential individuals, companies can expand their reach, establish thought leadership, and ultimately drive more sales. Key subtopics within social media and influencer marketing include social media strategy, content creation, community management, influencer identification and outreach, and performance measurement. Implementing an effective social media and influencer marketing strategy can help you connect with your audience on a deeper level, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how social media and influencer marketing can help you take your business to the next level.
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Social Media ROI by Industry: 2025 Benchmarks, Metrics, and Strategies
Social media is no longer just a branding or awareness channel; it has become increasingly integral to business outcomes. Yet one of the most prominent challenges marketers face is demonstrating ROI in a consistent, business-meaningful way… especially as engagement rates…
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Have You Asked AI To Provide Your Online Persona? Here’s Mine
Artificial intelligence (AI) now makes it possible to retrieve and analyze one’s online persona with a level of depth and objectivity that was previously impractical. By aggregating data from public websites, social media platforms, and published content, AI systems can…
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Freedom of the Press and the Limits of Free Speech in Media and Marketing
Few principles are more deeply ingrained in American identity than freedom of speech and freedom of the press. Yet, in today’s social media–driven world, those freedoms are often misunderstood, especially by business leaders and marketers who operate at the intersection…
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Why Human Creativity Is the Most Critical Talent in the AI Age of Marketing
We’ve entered an era where artificial intelligence (AI) has drastically lowered the barrier to entry for marketing. What once required teams of analysts, copywriters, and designers can now be done in minutes by a solo operator with access to GenAI…
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The Power Of Simplicity: Why Less Is So Hard To Master
In nearly every corner of business, 1 the winning strategy. It reduces friction, speeds up decision-making, increases adoption, and fosters trust. Yet, despite all this evidence, most organizations tend to drift toward complexity. We add features to products, layers to…
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Postwise: Grow Your Following on Twitter, LinkedIn, and Threads With AI Ghostwriter
Every creator knows the pressure of producing fresh, engaging content every single day. You want to grow your audience, keep them engaged, and stay relevant across multiple platforms—but staring at a blank screen drains both time and energy. Even if…
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Digital Marketing for Beginners: How to Start in 2025
The Digital Marketing Landscape in 2025 In our increasingly connected world, digital marketing has transformed from an optional business strategy to an absolute necessity. By 2025, the digital landscape has evolved at an accelerated pace, with new technologies and consumer behaviors reshaping…
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Meta May Have 1 Billion AI Users, But Trust and Brand Identity Will Win the AI Race
When Meta announced it had surpassed 1 billion users of its AI products, the scale alone felt definitive. The AI race, it seemed, had crowned a winner. But that perception misses a more complex and interesting truth. We’re still in…
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Every Marketing Metric That Matters and How to Calculate Each
Success hinges on tracking the right metrics across all channels – from digital and social media to traditional advertising and in-store performance. Marketing metrics are quantifiable measures that help evaluate the effectiveness of campaigns and strategies, providing insights into audience…
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Vista Social: Scale Your Brand with AI-Powered Social Management
Managing social media has become one of the most demanding tasks for brands and agencies. Audiences expect timely responses, personalized engagement, and consistent content across all channels. Meanwhile, marketers are pressed to prove ROI and move faster with fewer resources.…
