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    Doug,

    Thanks for the shout-out! I’m glad you like our service. It’s a pretty radical departure from the ways of the traditional promotional products industry, but web companies seem to be embracing it.

    We’re starting to see some pretty innovative merchandise marketing campaigns. Some companies like WPEngine are giving away free swag to new customers as part of the signup process. Others are using swag as part of customer acquisition campaigns. So for example, “if you signup for a free trial we’ll give you this cool shirt as a free gift”. The really innovative ones are taking it even further and using retargeting campaigns featuring the merchandise to incent people to return to the site and signup. The sky’s the limit really. This is just the beginning. There’s innovative ways for every tech marketer to use physical merchandise (swag) in their marketing. And since most online marketers and internet companies never actually send anything to their customers, it’s a welcome surprise to get something physical from a virtual company. It really leaves a lasting impression.

    If you or your readers have any questions or want to brainstorm merchandise marketing with me, I’d be glad to help however I can!

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