SWAG
SWAG is the acronym for Stuff We All Get.

Stuff We All Get
Or Souvenirs, Wearables, and Gifts. Swag refers to promotional merchandise or items branded with a company’s logo or message. These items are often given away at events or used in marketing campaigns to promote a brand, product, or event. Common examples include branded pens, T-shirts, tote bags, and keychains.
- Abbreviation: SWAG