1P
Articles Tagged 1P:
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Advertising Technology
Navigating the Ad Blocker Challenge: Strategies for Businesses and Marketers
The rise of ad blockers has significantly disrupted digital advertising, impacting businesses and marketers who rely on traditional online ads for audience engagement and conversions. With millions of users blocking ads, businesses must explore new strategies to maintain reach and effectiveness. This article examines how ad blockers work, how businesses can detect them, and key strategies—including alternative ad formats, email…
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Social Media & Influencer Marketing
How Marketers Can Weather a Possible TikTok Ban
For marketers, these past weeks have been a nail-biting rollercoaster ride as the deadline came and went for the potential ban of TikTok in the U.S. For now, with the new presidential administration in its corner, the Chinese-owned social media platform continues to operate normally following a brief 12-hour shutdown. However, that could change in a few months should the…
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Paid and Organic Search Marketing
How to Increase PPC Advertising ROAS with Google Analytics 4 – Your 2025 Playbook
Bold Claim: In just five minutes, you can harness the power of Google Analytics (GA4) and advanced AI to transform your PPC campaigns—even if you’re just starting or a seasoned pro looking to fine-tune your digital strategy in a privacy-first world. Table of ContentsIntroduction: Welcome to the Future of PPCGA4: The Industry Standard for PPC AnalyticsWhy GA4 is Your Ultimate…
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Analytics & Testing
Game Day Success: Best Practices for Super Bowl Campaign Measurement and Optimization
For brands, the Super Bowl is a moment of immense opportunity and risk. With $8 million being spent on just 30 seconds of airtime, every decision—from media buying to audience targeting—needs to yield tangible results. To achieve true ROI, leveraging AI-powered tools and first-party data has become critical in providing real-time, actionable insights that help brands optimize their Super Bowl…
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Advertising Technology
Reconsidering The Open Web For Your Next Ad Campaign
The open web and walled gardens represent two distinct approaches to the digital advertising landscape. The open web encompasses the vast expanse of the internet that is freely accessible, including websites, blogs, forums, and apps outside the control of dominant platforms. It thrives on interoperability and offers advertisers diverse opportunities to reach audiences across independent publishers and platforms. In contrast,…
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Sales and Marketing Training
The MarTech Optimization Playbook for Modern CMOs
Marketing technology (MarTech) is the marketing strategy of today’s leading companies. It’s the right move. MarTech has seen a significant jump in popularity as expansive data availability, new digital tools, and advanced analytics empower businesses to optimize customer engagement and drive targeted marketing strategies. However, many companies are significantly underutilizing the MarTech stacks. Even as they invest heavily in the…
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Artificial Intelligence
How to Master Marketing Personalization with Generative AI
Historically, marketers have faced an uphill battle when scaling personalization. The promise of delivering customized experiences to millions of customers sounded great on paper, but in practice, it was a technical nightmare. The challenge wasn’t just in collecting data about customers—it was in making sense of it and turning it into relevant, timely interactions for each user. Marketers struggled to…
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Customer Data Platforms
Verisk Marketing: Power Your Campaigns with the Industry’s Top Consumer Contact Data and Insights
In an era where consumers make decisions in an instant, businesses must be able to respond just as quickly. Marketers need access to real-time insights into consumer behavior, preferences, and timing to stay ahead. The challenge, however, lies in removing the guesswork from identifying the ideal customers and delivering the right message at the right time. As markets evolve, so…
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Advertising Technology
Taking CPG Brands to the Bank: Financial Media Networks and the Reinvention of Cash Back Rewards
As the digital media and ad tech landscape continues to evolve and progress, a new kind of ad network called a Financial Media Network (FMN), built by – ya, you guessed it – financial institutions (FI’s) are emerging as an alternative to Retail Media Networks (RMN). This newfound FMN channel represents untapped marketing opportunities for consumer package goods manufacturing (CPG)…
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Advertising Technology
The Power of Big-Ticket Events: Optimizing Ad Spend for Maximum Impact
As the Paris Olympics make history with more than $1.2 billion in ad sales and billions of viewers tuning in for the sports action, high-level competition, and cultural celebrations, marketers should be paying close attention. Big ticket events—think the World Cup, World Series, and Super Bowl-sized spectacles—provide unique, huge advertising platforms for brands to get attention and reach a massive…