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  • Sales EnablementKompyte: Sales Competitive Intelligence Automation

    Kompyte: Boost Your Sales with Competitive Intelligence Automation Software

    Staying ahead of the competition is crucial. That’s where Kompyte, powered by Semrush, takes the hassle out of competitive intelligence and helps your sales teams close more deals. Kompyte scans millions of data sources daily, effortlessly identifying changes in your competitive landscape. It tracks all your competitors’ online activities, effectively filtering out the noise and leaving you only the insights…

  • CRM and Data PlatformsSheerID Identity Marketing Product Overview

    SheerID: How Brands Such as ASICS and Target are Acquiring Customers Via Identity Marketing

    One of the most prominent challenges marketers face today is getting the attention of the distracted consumer. For decades, marketers have served ads and other promotions to demographics such as 18-24-year-olds. But, no one identifies with being part of an 18 to 24-year-old club. SheerID has found that college students associate with one another and recognize one another as part…

  • Mobile and Tablet MarketingLocal Mobile Waze Ads

    Waze Ads: The Perfect Tool for Local Businesses to Reach New Customers

    With over 140 million active users in more than 185 countries, Waze has become one of the most popular navigation apps in the world. It is also an excellent platform for local businesses to reach new customers through targeted advertising. Waze Ads is an advertising platform that allows businesses to advertise to drivers based on their location and destination. Waze…

  • Social Media & Influencer MarketingHow Small Businesses Are Using and Benefitting from Social Media

    How Small Businesses Are Using And Benefitting From Social Media

    Our small business prospects and clients often ask us about our expertise and use of social media to drive business results. I am a firm believer that businesses should have a strong social media presence, but I’d argue that it’s more about reputation management than it is driving direct business. The reality of social media is this… very few buyers…

  • Advertising Technology
    Bridging the Traditional vs. Digital Advertising Divide

    Bridging the Traditional-Digital Advertising Divide

    Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of reallocating tried-and-true methods for their media plans to digital. TV is expected to still account…

  • Content Marketing
    ads on home page

    Ads on the Home Page?

    Perception is reality. I’ve always believed that, to some extent, that this true. The perception of the employee is the reality of what kind of company or boss they work for. The perception of the market is how the stock responds. The perception of your customer is how successful your company is. The perception of a blog’s success is how…

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