Aida
Articles Tagged aida:
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The Differences Between Ad Copy and Marketing Copy: How to Write Each One With Precision
Marketing teams often assume that excellent writing is universal, but ad copy and broader marketing copy operate in entirely different environments. One must interrupt a distracted audience in seconds. The other guides a willing reader through a structured journey of…
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Can We Please Kill The Attention Span Myth?
Try as I might to dispel the myth of the shrinking attention span ; it continues to dominate way too many marketing presentations and keynote speeches. So, I worked with a colleague to produce the first in a series of…
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5 Tips To Increase Your Video Advertising Conversion Rates
Whether a startup or a medium business, all entrepreneurs look forward to utilizing digital marketing strategies to expand their sales. Digital marketing includes search engine optimization, social media marketing, email marketing, etc. Gaining potential customers and having maximum customer visits…
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5 Tips For Designing A High-Impact Business Brochure
In today's digital age, printed leaflets might seem like a marketing relic from the past. However, when designed and written effectively, leaflets can be a powerful tool for grabbing attention, communicating key information, and motivating readers to take action. Studies…