Analytics

Articles Tagged Analytics:

  • Social Media & Influencer MarketingPubler: Social Media Marketing Platform

    Publer: Maximize Your Efficiency With One Powerful Social Media Marketing Platform

    Staying consistent and relevant on social media is more complicated than ever. Between content ideation, platform-specific formatting, scheduling, and analytics, marketers often find themselves buried in tools and to-do lists. For agencies, creators, and in-house marketers, juggling multiple accounts while maintaining engagement across platforms can be overwhelming—and inefficient. Publer Publer is the all-in-one social media management (SMM) platform designed to…

  • Content MarketingWhy You Shouldn’t Host Videos on Your Own Website Server (And What to Do Instead)

    Why You Shouldn’t Host Videos on Your Own Website Server (And What to Do Instead)

    Our client asked whether they should host their videos internally on their website rather than using a third-party video hosting platform. Their rationale made sense at a glance—they believed they could maintain higher control over video quality, reduce dependencies, and boost search engine optimization. But while it’s easy to appreciate the intent, the reality is far more complex. Hosting your…

  • Public RelationsHow Modern PR Agencies Measure Success: Key Metrics and KPIs

    How Modern PR Agencies Measure Success in the Digital Age

    In the past, public relations (PR) success was straightforward: securing a feature in a major newspaper, a segment on a national TV broadcast, or a mention in a prominent magazine was considered a win. These traditional media placements were the gold standard, with success measured by the number of clippings or airtime minutes. Fast-forward to 2025, and the PR landscape…

  • Content MarketingHow to Build a Learning Management System

    Step-by-Step: How to Build an Online Learning Platform That Scales

    Online education has rapidly evolved from a niche offering to a global imperative. Whether you’re an entrepreneur launching a course-based business, a university delivering remote education, or a company building internal training systems, the foundation of any online learning experience is a Learning Management System (LMS). However, building one that works and scales requires careful planning, intelligent architecture, and a…

  • Marketing ToolsHow to Migrate from Intercom to Zendesk

    How to Migrate from Intercom to Zendesk: A Step-by-Step Guide

    Migrating your help desk platform from Intercom to Zendesk can seem daunting, but with proper planning and execution, it can be a smooth transition. Zendesk offers robust features that enhance customer service management, and moving to this platform can improve your team’s productivity and response times. This guide outlines a step-by-step approach to help you move from Intercom to Zendesk,…

  • Artificial IntelligenceChatbot: Automate Sales & Support with Fuely the AI Bot Across Messengers

    Chatfuel: Automate Sales & Support with Fuely the AI Bot Across Messengers

    Customers and prospects expect immediate, personalized interactions with brands across platforms and around the clock. But meeting those demands with human agents alone can be overwhelming and costly. Whether recovering abandoned carts, qualifying leads, or answering common product questions, businesses need a solution that’s always on, responsive, and continuously improving. That’s where Chatfuel comes in. Chatfuel Chatfuel is an AI-powered…

  • Marketing ToolsSmall Business Marketing and Sales Platforms (MarTech Stack)

    From Leads to Sales: The Minimal Martech Stack for Small Business Marketing and Growth

    Inbound marketing is a powerful way for small businesses to attract and convert customers without relying on expensive advertising. However, executing a successful strategy requires the proper marketing and sales platforms to create content, capture leads, nurture prospects, and measure results. For small businesses, balancing affordability and functionality is key. Below is a minimal MarTech stack, categorized into free and…

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