Analytics
Articles Tagged Analytics:
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The Inbound Marketing Checklist: 21 Strategies for Growth
As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It's why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn't made a…
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Autopilot Launches Insights, a Customer Journey Tracker for Marketers
82% of customers stopped doing business with a company in 2016 after a bad experience according to Mary Meeker's latest Internet Trends Report . Lack of data and insights could be preventing marketers from advancing in their careers: new data…
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SQream: How Big Data Analytics Have Become Crucial for DSPs
The stakes have never been higher for marketers managing real-time bids, programmatic advertising, and customer targeting. Budgets are under pressure. Expectations are sky-high. And campaign optimization isn’t just a nice-to-have—it’s the difference between wasted spend and sustained ROI . That’s…
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PaveAI: Transform Your Marketing With AI-Driven Insights from Google Analytics
Businesses can't afford to rely on gut instincts or incomplete data when optimizing their marketing strategies. Marketers across industries face a common challenge: interpreting vast amounts of analytics data and converting it into actionable strategies that drive revenue. Most reporting…
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Using Your Visual Brand In Social Media
Social media is now a visual world. Brands that master the art of visual content not only stand out but also connect more effectively with their audience. A comprehensive approach to visual social branding and strategic content usage can significantly…
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Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today's landscape: Customer-Centric Brand Experience : Today's marketing focuses on creating meaningful customer…
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What Marketers Believe Are The Top 3 Successes to Capturing Leads
The great folks at Formstack surveyed 200 small and mid-sized U.S. businesses and non-profits to identify where marketers are going right and wrong with their lead generation strategies. This infographic is a glimpse into a full The State of Lead Capture…
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The #1 Complaint About Inbound Marketing
Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that…
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The Best Customer Acquisition Strategies Online
Whether you like it or not, every business has a revolving door of customers coming and going. We can all do things that increase retention and alleviate the additional costs and efforts associated with finding new customers, but old customers…
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Understanding Inbound Marketing Metrics: A Four-Level Framework for Smarter Analytics
Inbound marketing is rooted in attracting, engaging, and delighting customers through the delivery of valuable content and experiences. As marketing tools become more sophisticated, so too must our ability to measure the effectiveness of our efforts. For inbound marketers, the…
