Api
Articles Tagged api:
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Tapfiliate: Maximize Your Brand’s Growth with Effortless Affiliate Marketing
Businesses face increasing pressure to grow revenue while managing tight budgets. Traditional advertising can be cost-prohibitive, leaving companies searching for innovative, affordable ways to expand their reach. Affiliate marketing is a proven solution, enabling businesses to tap into networks of brand advocates who drive sales while keeping acquisition costs low. However, managing affiliate programs can be complex without the right…
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Matomo: The Privacy-First, Open Source Alternative to Google Analytics
Businesses struggle to balance powerful analytics capabilities with data privacy concerns. Many organizations find themselves caught between needing detailed visitor insights and maintaining compliance with data protection laws. Marketing teams need detailed insights into user behavior, while IT departments must ensure compliance with increasingly strict privacy regulations. Matomo Matomo is an open-source analytics platform that offers complete data ownership while…
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Swag.com: What is Swag? Is It Worth It? How To Launch Your Promotional Strategy
You know what swag is if you’ve been in business for a while. Did you ever wonder about the source of the term, though? Swag was slang for stolen property or loot used in the 1800s. The term bag was likely the source for the slang… you put all your loot in a round bag and escaped with your swag.…
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Integrating Email Marketing with CRM Systems: Best Practices and Tools
Integrating email marketing platforms with customer relationship management (CRM) systems is a game changer for businesses aiming to streamline customer communications and improve engagement. This powerful combination allows for a more strategic approach to customer management, where sales and marketing teams can collaborate effectively, share insights, and ultimately drive better customer experiences. Below, we explore the best practices, tools, and…
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Pipl: Transform Your Trust and Safety with Identity Intelligence
Businesses face an unprecedented challenge: determining who’s real and who’s fake online. With fraudsters’ rising sophistication and the ease of creating synthetic identities, companies struggle to protect their platforms while maintaining a frictionless experience for legitimate users. Manual review processes are overwhelming teams, false declines are hurting revenue, and bad actors continue to find new ways to exploit vulnerabilities. Pipl…
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Mastering Inbound Marketing: The Complete Strategic Guide For Heading Into 2025
I spoke to a colleague recently who knew they needed to enhance their digital presence and inbound marketing efforts but felt overwhelmed about where to start. While inbound marketing fundamentals haven’t changed, the technology and strategies that power successful campaigns have evolved dramatically. Let me share what effective inbound marketing looks like in 2025 and how you can build a…
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Folk: Transform Your Sales Pipeline in Under 5 Minutes With This CRM
Managing client relationships while maintaining a personal touch can feel like an impossible balancing act. Sales teams often struggle to track interactions, follow up consistently, and scale their outreach without losing authenticity. Folk Folk is a streamlined CRM platform that helps teams build genuine relationships and close winning deals without getting bogged down in complex automation. Using Folk transforms how…
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Developer Vocabulary: 100+ Programming Words, Terms, or Phrases Used By Coders
Working with some exceptional programmers, I often meet with architects, leads, and developers who (I think) love to throw some big words or phrases out there to try and scare the heck out of Product Managers or their clients. It’s one of those things that programmers like to do. Complex terms do often describe fundamental concepts and practices, though. Let’s…
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LearnSQL: SQL Is The Essential Skill Modern Marketers Can’t Ignore
AI and automation are increasingly threatening marketing jobs; but one skill stands out as a career safeguard: SQL (Structured Query Language). While it might sound technical, SQL has become an indispensable tool for modern marketers who want to stay competitive and drive data-informed decisions. SQL’s true power lies in its near-universal adoption across modern data platforms and marketing tools. You’ll find…
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Rewardful: All-In-One Affiliate Marketing Management for SaaS Providers
Affiliate programs are very effective marketing strategies in which businesses incentivize individuals or other businesses (affiliates) to promote their products or services in exchange for a commission on successful referrals. This performance-based model is particularly effective in the SaaS industry, where recurring revenue and customer lifetime value are paramount. Affiliate marketing is responsible for 16% of all internet orders in the United…
