Api
Articles Tagged api:
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E-commerce and Retail
Rewardful: All-In-One Affiliate Marketing Management for SaaS Providers
Affiliate programs are very effective marketing strategies in which businesses incentivize individuals or other businesses (affiliates) to promote their products or services in exchange for a commission on successful referrals. This performance-based model is particularly effective in the SaaS industry, where recurring revenue and customer lifetime value are paramount. Affiliate marketing is responsible for 16% of all internet orders in the United…
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Sales and Marketing Training
Scaling Your Applications: A C-Suite Guide for Getting Enterprise-Ready
Scalability is an architectural approach in which system components are designed for efficiency, modularity, and growth. An excellent resource on application scaling techniques is Acropolium, a firm that has assisted in scaling over 100 applications since 2005. I’d encourage you to read their articles, which share methodologies, frameworks, and tips for scaling. At it’s foundation, the process to scale your applications or…
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Email Marketing & Automation
How to Use Widgets to Validate Email in Your Lead Generation Funnel
Email validation is a crucial step in optimizing lead generation (leadgen) funnels. By implementing real-time email validation, businesses can enhance their data quality, prevent email bounces, improve their email deliverability, and improve the effectiveness of their email marketing campaigns. Validating email addresses helps identify inactive emails, spam traps, and duplicate entries, ensuring a cleaner and more reliable contact list. This…
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Artificial Intelligence
Symbl.ai: Unlock the Power of Real-Time Conversation Intelligence
Businesses constantly seek ways to extract valuable insights from the massive amounts of unstructured data generated daily. One particularly rich source of information often overlooked is human conversation. Whether it’s customer calls, internal meetings, or sales interactions, conversations hold a wealth of knowledge that can be used to improve customer experience, boost sales, and drive product development. Symbl.ai Symbl.ai is…
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E-commerce and Retail
TaxJar: Conquer Sales Tax Compliance with AI-Powered Automation
Navigating the labyrinth of sales tax regulations can be daunting for any business owner. The ever-changing landscape of rules, rates, and exemptions across different jurisdictions can quickly turn into a compliance nightmare. Managing sales tax calculations, filings, and remittances can consume valuable time and resources that could be better spent on growing your business. What if there was a way…
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Sales and Marketing Training
The Top 10 Marketing Buzzwords in 2024
Utilizing marketing buzzwords in your advertising and content can have positive and negative aspects. Here are some potential advantages and disadvantages: Why You Should Use Marketing Buzzwords Attention-Grabbing: Buzzwords are often catchy and can capture the attention of your target audience. They can create curiosity and make your content stand out in a crowded market. Trendy Appeal: Buzzwords are usually…
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Analytics & Testing
Short.io: Elevate Your Link Management with Branded Short URLs
Are you tired of lengthy URLs that clutter your marketing materials and social media posts? Do you wish for a way to track the performance of your links and gain valuable insights into audience engagement? In today’s digital landscape, effective link management is crucial for maximizing the impact of your marketing campaigns. Short.io Short.io is a link-shortening platform that empowers…
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Sales and Marketing Training
50+ Questions You Should Ask About A Vendor’s API Before Selecting A Platform
A good friend and mentor wrote to me with a question, and I’d like to use my responses for this post. His questions focused more on one industry (Email), so I’ve generalized my responses. He asked what questions a company should ask a vendor about their application programming interface API before selecting. Why Do You Need APIs? APIs are crucial…
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Customer Data Platforms
Crunchbase for Salesforce: Identify, Import, and Synchronize B2B Prospect Data
Sales teams today face increasing pressure to close deals faster while working with limited resources. This challenge often means finding innovative solutions that streamline workflows and eliminate manual tasks. Enter Crunchbase’s new Salesforce integration, designed to simplify identifying and managing prospect accounts, helping sales teams focus on what matters most: closing deals. Crunchbase Crunchbase is a leading platform for discovering…
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Marketing Tools
Foxit: Elevate Your Document Management, E-Sign Workflows, and PDF Experience
Efficient document management is essential. From editing PDFs to integrating advanced e-signature capabilities, businesses need robust, user-friendly solutions that streamline workflows. However, traditional tools often have limitations due to high costs, outdated technology, or poor integration with other software. Foxit Foxit provides a powerful alternative with its suite of products designed to transform how organizations handle digital documents. Foxit is…
