Automation
Articles Tagged automation:
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Are You Pricing Yourself Out of Business?
I’ve spent enough years in this industry to notice a recurring disconnect between what work costs and what it's actually worth. The most surprising part isn’t that clients sometimes underestimate the value of expertise. It’s that many consultants, contractors, and…
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The Greatest Marketing Technology Ever
Most marketing technologies, however advanced they appear, still operate on a logic-based architecture. They evaluate inputs, map patterns, classify signals, and produce outputs. Even AI—often presented as a creative intelligence—relies on contextual logic, statistical correlation, and computational reasoning. These tools…
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beehiiv: Create, Grow, and Monetize Your Newsletter
Creators, journalists, and digital publishers are redefining what it means to own their audience. In a landscape where social platforms control distribution and algorithms change overnight, building a direct connection with your readers isn’t optional—it’s essential. Yet managing newsletters, websites,…
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Unlocking the Power of Email Marketing: ROI Insights and Benchmarks for 2025
Email marketing remains a steadfast beacon of profitability. As of September 2025, with 4.48 billion people worldwide relying on email as their primary communication tool—a figure projected to increase to 4.59 billion by year's end—it's no wonder marketers continue to…
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Martech Spend is Wasted by 60%: Here’s How to Win It Back in 2025
The average exec walks into the boardroom knowing nearly two-thirds of last year’s martech budget never translated into revenue. Unused licenses from tech stacks, poorly integrated point solutions, and orphaned data pipelines have turned once-promising platforms into silent profit leaks.…
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Scraping Without Friction: Engineering a Crawler That Lasts
29.9% of all online traffic is bot traffic that's scraping or retrieving data. Cloudflare Radar Web scraping is often portrayed as shady. In reality, it underpins many legitimate business activities. Companies scrape to migrate websites, capture competitor pricing, monitor their…
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Navigating Time Challenges in an Era of Shrinking Budgets, Expanding Strategies, and Limited Resources
It's been 20 years since I first wrote about the challenge of time with respect to marketing. Marketers continue to grapple with a persistent and escalating challenge: the lack of time to manage every channel and medium effectively. With budgets…
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Duda: The AI-Powered CMS That Finally Bridges Business Goals, Creative Output, And Performance
For decades, businesses have struggled with the gap between strategy and execution when it comes to digital publishing. Content management systems ( CMS ) were either too rigid, limiting creative output and flexibility, or too open-ended, leaving teams to wrestle…
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Marketing That Feels: A Human Approach to AI in the Age of Automation
In today’s crowded digital world, attention isn’t enough. Brands need connection. And that’s where emotional intelligence meets artificial intelligence. More marketers are starting to realize that clicks and conversions don’t always equal loyalty. In fact, a 2025 study by Bloomreach…
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Avoiding Marketing Automation Pitfalls: Preparing for AI-Driven Model Connection Platforms
Marketing automation is undergoing a seismic shift. What once relied on static workflows and rule-based triggers is now being reimagined through the lens of AI —specifically, with agentic AI , predictive modeling, and generative content engines ( GenAI ) becoming…