Automation
Articles Tagged automation:
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Martech Spend is Wasted by 60%: Here’s How to Win It Back in 2025
The average exec walks into the boardroom knowing nearly two-thirds of last year’s martech budget never translated into revenue. Unused licenses from tech stacks, poorly integrated point solutions, and orphaned data pipelines have turned once-promising platforms into silent profit leaks. With marketing budgets expected to remain at roughly 7.7% of company revenue through 2025, every expenditure must clearly demonstrate its…
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Scraping Without Friction: Engineering a Crawler That Lasts
29.9% of all online traffic is bot traffic that’s scraping or retrieving data. Cloudflare Radar Web scraping is often portrayed as shady. In reality, it underpins many legitimate business activities. Companies scrape to migrate websites, capture competitor pricing, monitor their brand mentions, enrich data, and even re-purpose their own content across platforms. Because approximately one-third of scraping activity is malicious,…
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Navigating Time Challenges in an Era of Shrinking Budgets, Expanding Strategies, and Limited Resources
It’s been 20 years since I first wrote about the challenge of time with respect to marketing. Marketers continue to grapple with a persistent and escalating challenge: the lack of time to manage every channel and medium effectively. With budgets stagnating or shrinking amid economic uncertainties, teams are stretched thin, often forced to juggle multichannel strategies without adequate resources. In…
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Duda: The AI-Powered CMS That Finally Bridges Business Goals, Creative Output, And Performance
For decades, businesses have struggled with the gap between strategy and execution when it comes to digital publishing. Content management systems (CMS) were either too rigid, limiting creative output and flexibility, or too open-ended, leaving teams to wrestle with plugins, performance issues, and constant maintenance. On one side, business leaders wanted scalable systems that delivered reliability, speed, and growth. On…
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Marketing That Feels: A Human Approach to AI in the Age of Automation
In today’s crowded digital world, attention isn’t enough. Brands need connection. And that’s where emotional intelligence meets artificial intelligence. More marketers are starting to realize that clicks and conversions don’t always equal loyalty. In fact, a 2025 study by Bloomreach and eMarketer found that emotional connection—not discounts or price—is what keeps customers coming back. But how do you build something deeper in…
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Avoiding Marketing Automation Pitfalls: Preparing for AI-Driven Model Connection Platforms
Marketing automation is undergoing a seismic shift. What once relied on static workflows and rule-based triggers is now being reimagined through the lens of AI—specifically, with agentic AI, predictive modeling, and generative content engines (GenAI) becoming integral to campaign execution. At the heart of this transformation is the emergence of the MCP: a new orchestration layer designed to connect, route,…
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I Never Lost A Job to Technology. I Have Gained Multiple Careers, Though.
Turn on the news, scroll through your feed, or attend any industry panel lately, and you’ll hear it: Artificial Intelligence is coming for your job. The headlines are stark. The predictions feel ominous. Some of the most intelligent people in the world are forecasting a future where human work is obsolete, replaced by machines, automation, and AI. I don’t doubt…
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Hiver: Boost Team Productivity by 90% With AI-Powered Support
Customer service teams are drowning in ticketing tools that feel disconnected, overly complex, or painfully clunky. From missed emails to siloed chats, support quality suffers—and so does customer satisfaction. What businesses really need is a unified, intuitive solution that works right where support happens most: the inbox. Hiver Hiver is an AI-first customer service platform that transforms your existing Gmail…
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Podium: Supercharge Customer Conversations with AI That Closes the Deal
For small businesses and service-based enterprises, capturing leads is only half the battle—responding quickly and converting those leads into real revenue is where many fall short. When customers expect replies within minutes (not hours) and want interactions that feel personal, responsive, and reliable, traditional staffing models often struggle to keep up. That’s where an AI-first platform like Podium becomes a…
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Omnisend: WordPress Automated Marketing That Works With SMS, Email, and More
Growing a WordPress site means wearing a lot of hats. Whether you’re publishing content, managing a WooCommerce store, or building a membership site, you’re constantly chasing engagement, traffic, and conversions. But piecing together plugins for email, SMS, popups, and forms slows you down—and leaves growth on the table. What if your email marketing, SMS outreach, popups, automations, and audience segmentation…
