Automation
Articles Tagged automation:
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Content Marketing
WordPress Plugin: Create a Simple Daily Theme Backup
Over the last few months, I’ve been working hard to improve the performance of my WordPress child theme. Periodically, I’d introduce an issue in my child theme as I optimized it, and I needed to revert to an older copy of the code I’d updated in my theme. However, the daily backups on my host are over a gigabyte, so it…
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E-commerce and Retail
Smart Contracts Explained: How Blockchain is Automating Sales and Marketing
The global smart contracts market is projected to grow from USD 2.14 billion in 2024 to USD 2.69 billion in 2025, exhibiting a CAGR of 23.9 % Metatech Insights Smart contracts are digital agreements that self-execute when predefined conditions are met. They’re written as code and stored on a blockchain, ensuring that once deployed, their terms are carried out automatically, without the need for intermediaries.…
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Email Marketing & Automation
Integrating Email Marketing with CRM Systems: Best Practices and Tools
Integrating email marketing platforms with customer relationship management (CRM) systems is a game changer for businesses aiming to streamline customer communications and improve engagement. This powerful combination allows for a more strategic approach to customer management, where sales and marketing teams can collaborate effectively, share insights, and ultimately drive better customer experiences. Below, we explore the best practices, tools, and…