B2b
Articles Tagged b2b:
- Social Media & Influencer Marketing
The Complete List of Social Media Marketing Benefits for Any Business
Gone are the days when companies solely dictated their brand’s voice, narrative, and marketing strategies. Today, the true power lies in the hands of consumers and business customers, whose voices on social media platforms have the remarkable capacity to make or break a brand. This shift has transformed social media into a critical arena where customer validation is not just…
- Content Marketing
How B2B Marketers Should Step Up Their Brand and Content Marketing Strategies in 2024
As B2B marketers, navigating the ever-evolving buyer journey has become increasingly complex. This changing landscape demands a multidimensional approach where brand strategy and demand generation go hand in hand. The statistics are compelling: 80% of B2B buyers now prefer remote human interactions or digital self-service. This means your digital footprint can no longer be an afterthought—it must be the cornerstone…
- Artificial Intelligence
B2B Rocket: Scale and Automate Your Lead Generation, Scheduling, and Outreach with Sales AI Agents
B2B companies face numerous challenges when it comes to sales and lead generation. Traditional B2B sales teams struggle to target the right audience to identify and engage potential clients. This wastes both resources and time. Additionally, manual outreach can be time-consuming and less effective in nurturing leads. B2B Rocket B2B Rocket addresses these challenges by leveraging AI technology to streamline…
- E-commerce and Retail
Signage: How To Design Effective Signs That Drive More Traffic To Your Business
As marketers, we are often fascinated and driven to the most intelligent or innovative solutions, ignoring obvious solutions that have been proven effective for hundreds of years. Signage is one of those strategies. The above sign is one of my favorites and was in front of my favorite pizzeria in central Indiana. It’s a great, family-owned small business that’s incredibly…
- Artificial Intelligence
What is Artificial Intelligence? A Comprehensive Guide for Business Professionals
One of the keys to my success throughout the years has been my ability to learn new technology. Innovation in digital marketing has been rapid but consistent… until now. As I watch artificial intelligence (AI) advancements, I fear that I’m falling behind… and it could cost me a great career where I’ve spent every spare minute studying, applying, and implementing…
- Content Marketing
What is Content Authority?
Content authority in the context of content marketing refers to the act of consistently creating and distributing valuable, relevant, and trustworthy information and stories. This is done to gain attention, engage, and influence a clearly defined audience to identify who would benefit from your products and services. The concept hinges on establishing oneself as a reliable and knowledgeable source in…
- Advertising Technology
The Complete Guide to Healthcare Marketing: Strategies, Channels, and Innovation in 2025
Healthcare marketing has transformed dramatically in recent years, evolving from traditional advertising approaches to sophisticated, multi-channel strategies. According to Cardinal Digital Marketing, over two-thirds of US consumers report healthcare costs as a financial burden to their families, creating a more discerning consumer base that actively shops for and researches healthcare options. This comprehensive guide explores the intricate landscape of healthcare…
- Sales Enablement, Automation, and Performance
LinkedVAnow: Outsourced, Full-Service B2B LinkedIn Lead Generation Integrated to Your CRM
LinkedIn has emerged as the premiere platform for connecting brands with their target business prospects. However, navigating the challenges of LinkedIn lead generation (leadgen), such as time constraints, technological complexities, optimization struggles, and associated costs, can be daunting for companies aiming to maximize their business potential. Many businesses struggle to establish a consistent and effective LinkedIn lead generation strategy. Time-consuming…
- Content Marketing
Are Emojis Effective In Your Marketing Communications?
I’m not sold on using emojis (graphical representations of emoticons). I find emojis somewhere in between texting shortcuts and cussing. I personally love using them at the end of a sarcastic comment, just to let the person know I don’t want them to punch me in the face. However, I’m far more careful when utilizing them in a business atmosphere.…
- Mobile Marketing, Messaging, and Apps
WPtouch Pro: WordPress Themes Focused on Mobile-First Businesses
The rise of mobile-first browsing is a trend that cannot be ignored. Mobile internet usage has significantly transformed, driven by the widespread adoption of smartphones and tablets. There are over 5.25 billion smartphone users globally, which is especially pronounced in developing markets, where budget-friendly options have democratized digital access. The global mobile connections currently stand at approximately 10.37 billion, surpassing…
